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Moderating Technology Acceptance Model on Resident Empowerment in Support for Sustainable Tourism

Author

Listed:
  • Veny Megawati

    (Postgraduate Program of Technology Management, Institut Teknologi Sepuluh Nopember, Surabaya 60111, Indonesia
    Department of Management, Faculty Business and Economics, University of Surabaya, Surabaya 60293, Indonesia)

  • Bambang Widjanarko Otok

    (Department of Statistics, Institut Teknologi Sepuluh Nopember, Surabaya 60111, Indonesia)

  • Jerry Dwi Trijoyo Purnomo

    (Department of Statistics, Institut Teknologi Sepuluh Nopember, Surabaya 60111, Indonesia)

Abstract

This study investigates the impact of resident empowerment on support for sustainable tourism, with technology adoption as a moderating factor. Using the Social Exchange Theory (SET) and Technology Acceptance Model (TAM), it examined how psychological, social, and political empowerment influenced community participation in tourism development. A cross-sectional survey was conducted, involving 328 respondents from tourism villages in East Java, Indonesia. The data was analyzed using Structural Equation Modeling (SEM). The results revealed that psychological empowerment has the strongest effect on support for tourism, followed by social and political empowerment. Technology adoption significantly moderates these relationships, enhancing the positive effects of empowerment on community support. The findings highlight the need for integrating digital transformation with resident empowerment to strengthen tourism sustainability. Policymakers should focus on improving digital literacy, infrastructure, and participatory governance to maximize community involvement.

Suggested Citation

  • Veny Megawati & Bambang Widjanarko Otok & Jerry Dwi Trijoyo Purnomo, 2025. "Moderating Technology Acceptance Model on Resident Empowerment in Support for Sustainable Tourism," Sustainability, MDPI, vol. 17(9), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:9:p:4217-:d:1650568
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