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How Do Tourism Stakeholders Support Sustainable Tourism Development: The Case of Iran

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  • Xiaoyuan Wu

    (School of Economics & Management, Minjiang University, Fuzhou 350108, China)

  • Shiva Hashemi

    (Faculty of Hospitality and Tourism Management, UCSI University, Kuala Lumpur 56000, Malaysia)

  • Yiyue Yao

    (Department of Humanities, Guangxi University Xingjian College of Science and Liberal Arts, Nanning 530000, China)

  • Shaian Kiumarsi

    (Graduate School of Business, Universiti Sains Malaysia, Penang 11800, Malaysia)

  • Danping Liu

    (School of Management, Xihua University, Chengdu 610097, China)

  • Jinquan Tang

    (Newhuadu Business School, Minjiang University, Fuzhou 350108, China)

Abstract

The aim of this paper is to empirically examine the effect of emotional solidarity, stakeholders’ attitude, stakeholders’ commitment, perceived economic benefit, and cost on the sustainable tourism development in the Iranian tourism sector. Data were collected from surveying 258 Iranian stakeholders. The analysis was completed by using Partial Least Squares—Structural Equation Modeling (PLS-SEM). The findings show that there is a direct effect of emotional solidarity and stakeholders’ attitude on perceived economic benefit. Stakeholders’ attitude and commitment influence perceived cost, and perceived economic benefits and sustainable tourism development were highly associated. Moreover, perceived economic benefit plays the mediator role between emotional solidarity, stakeholders’ attitude, and supports sustainable tourism development. This study makes significant contributions to the body of tourism literature by confirming the link between emotional solidarity, stakeholders’ attitude, stakeholders’ commitment, perceived economic benefit and cost on support in sustainable tourism development. Furthermore, this study offers several practical implications for local authorities and tourism policies aiming to improve support and engagement in tourism planning for aiding sustainable tourism development in Iran.

Suggested Citation

  • Xiaoyuan Wu & Shiva Hashemi & Yiyue Yao & Shaian Kiumarsi & Danping Liu & Jinquan Tang, 2023. "How Do Tourism Stakeholders Support Sustainable Tourism Development: The Case of Iran," Sustainability, MDPI, vol. 15(9), pages 1-19, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7661-:d:1141003
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