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Student-Led Campus Happiness Lunchboxes: Paying for Positive Impact

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  • Ze-Yung Wang

    (Department of Hospitality Management, Tajen University, Pingtung 90741, Taiwan)

  • Kuo-Wei Chen

    (Department of Hospitality Management, Ming Chuan University, Taoyuan 333326, Taiwan)

Abstract

In the aftermath of the 2022 Russian–Ukrainian war, Taiwan experienced economic shocks that prompted the government to initiate the happiness lunchbox program, aimed at fostering sustainable development and zero hunger concerns. Despite these efforts, economically disadvantaged university students faced challenges due to the unconventional outsourcing of campus meals. This study, conducted by leveraging campus culinary facilities, adopts an inferred value approach as opposed to the subjective willingness-to-pay (WTP) method, providing a more conservative assessment of students’ willingness to contribute. Through regression analysis, this study highlights the positive correlation between student engagement in charitable activities and WTP for student-led events. This involvement not only enhances food safety and hygiene but also reflects a genuine commitment to supporting financially challenged students. The comprehensive nature of this approach effectively tackles issues related to campus nutrition, emphasizing the significance of establishing a sustainable campus environment to achieve objectives such as “zero hunger” and “responsible consumption and production” on campus.

Suggested Citation

  • Ze-Yung Wang & Kuo-Wei Chen, 2024. "Student-Led Campus Happiness Lunchboxes: Paying for Positive Impact," Sustainability, MDPI, vol. 16(4), pages 1-19, February.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1672-:d:1340861
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    References listed on IDEAS

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    1. Precious Chikezie Ezeh & Kaitano Dube, 2024. "Willingness to Pay in Tourism and Its Influence on Sustainability," Sustainability, MDPI, vol. 16(23), pages 1-16, December.

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