IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i9p7623-d1140474.html
   My bibliography  Save this article

Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity

Author

Listed:
  • Mansour Alyahya

    (Department of Management, College of Business, King Faisal University, Hofuf 31982, Al-Ahsa, Saudi Arabia)

  • Meqbel Aliedan

    (Department of Management, College of Business, King Faisal University, Hofuf 31982, Al-Ahsa, Saudi Arabia)

  • Gomaa Agag

    (Nottingham Business School, Nottingham Trent University, Nottingham NG1 4FQ, UK
    Department of Marketing, University of Sadat City, Sadat City 32897, Menofia, Egypt)

  • Ziad H. Abdelmoety

    (School of Business, University of Dundee, 1-3 Perth Rd, Dundee DD1 4JW, UK)

Abstract

The most successful organisations create businesses that can respond to sudden and unexpected changes in the market. The purpose of this research is to examine how big data analytics capabilities might, through strategic agility, impact on sustainable performance. We grounded our theoretical framework in two perspectives: the resource-based view and the dynamic capabilities view. In order to gather data from Saudi Arabian managers, we used the positivist methodology of a survey. Data were collected from 410 managers. The data were analysed using the SEM method. The findings indicated that big data analytics capabilities have a significant effect on economic, environmental, and social performance. They also revealed that strategic agility partially mediates the relationship between the capabilities of big data analytics and sustainable performance. Furthermore, the impact of big data analytics capabilities on strategic agility is stronger in a creative environment, while the strategic agility–sustainable performance relationship is more pronounced in more creative environments. The findings offer firms an insight into the actual benefits that big data analytics may generate and how firms may align the use of big data analytics with industrial conditions to foster sustainable performance.

Suggested Citation

  • Mansour Alyahya & Meqbel Aliedan & Gomaa Agag & Ziad H. Abdelmoety, 2023. "Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity," Sustainability, MDPI, vol. 15(9), pages 1-17, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7623-:d:1140474
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/9/7623/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/9/7623/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rodney Runyan & Cornelia Droge & Jane Swinney, 2008. "Entrepreneurial Orientation versus Small Business Orientation: What Are Their Relationships to Firm Performance?," Journal of Small Business Management, Taylor & Francis Journals, vol. 46(4), pages 567-588, October.
    2. Christian Stadler & Constance E. Helfat & Gianmario Verona, 2013. "The Impact of Dynamic Capabilities on Resource Access and Development," Organization Science, INFORMS, vol. 24(6), pages 1782-1804, December.
    3. de Vasconcellos, Silvio Luis & Garrido, Ivan Lapuente & Parente, Ronaldo Couto, 2019. "Organizational creativity as a crucial resource for building international business competence," International Business Review, Elsevier, vol. 28(3), pages 438-449.
    4. Vidgen, Richard & Shaw, Sarah & Grant, David B., 2017. "Management challenges in creating value from business analytics," European Journal of Operational Research, Elsevier, vol. 261(2), pages 626-639.
    5. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    6. Todo, Yasuyuki & Matous, Petr & Inoue, Hiroyasu, 2016. "The strength of long ties and the weakness of strong ties: Knowledge diffusion through supply chain networks," Research Policy, Elsevier, vol. 45(9), pages 1890-1906.
    7. Amankwah-Amoah, Joseph, 2019. "Big data analytics and business failures in data-Rich environments: An organizing framework," MPRA Paper 91264, University Library of Munich, Germany.
    8. Kathleen M. Eisenhardt & Jeffrey A. Martin, 2000. "Dynamic capabilities: what are they?," Strategic Management Journal, Wiley Blackwell, vol. 21(10‐11), pages 1105-1121, October.
    9. Ashrafi, Amir & Zare Ravasan, Ahad & Trkman, Peter & Afshari, Samira, 2019. "The role of business analytics capabilities in bolstering firms’ agility and performance," International Journal of Information Management, Elsevier, vol. 47(C), pages 1-15.
    10. Ferreira, Jorge & Coelho, Arnaldo & Moutinho, Luiz, 2020. "Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation," Technovation, Elsevier, vol. 92.
    11. Wang, Yichuan & Kung, LeeAnn & Byrd, Terry Anthony, 2018. "Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 3-13.
    12. Michael J. Tippins & Ravipreet S. Sohi, 2003. "IT competency and firm performance: is organizational learning a missing link?," Strategic Management Journal, Wiley Blackwell, vol. 24(8), pages 745-761, August.
    13. Mie Augier & David J. Teece, 2007. "Dynamic capabilities and multinational enterprise: Penrosean insights and omissions," Management International Review, Springer, vol. 47(2), pages 175-192, March.
    14. Büyüközkan, Gülçin & Güleryüz, Sezin & Karpak, Birsen, 2017. "A new combined IF-DEMATEL and IF-ANP approach for CRM partner evaluation," International Journal of Production Economics, Elsevier, vol. 191(C), pages 194-206.
    15. David J Teece, 2003. "Essays in Technology Management and Policy:Selected Papers of David J Teece," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 4545, August.
    16. Thomas L. Saaty & Luis G. Vargas, 2013. "The Analytic Network Process," International Series in Operations Research & Management Science, in: Decision Making with the Analytic Network Process, edition 2, chapter 0, pages 1-40, Springer.
    17. Anning-Dorson, Thomas, 2018. "Customer involvement capability and service firm performance: The mediating role of innovation," Journal of Business Research, Elsevier, vol. 86(C), pages 269-280.
    18. Thomas L. Saaty & Luis G. Vargas, 2013. "Decision Making with the Analytic Network Process," International Series in Operations Research and Management Science, Springer, edition 2, number 978-1-4614-7279-7, April.
    19. Yang, Jie, 2014. "Supply chain agility: Securing performance for Chinese manufacturers," International Journal of Production Economics, Elsevier, vol. 150(C), pages 104-113.
    20. Anna S. Cui & Fang Wu, 2016. "Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 516-538, July.
    21. David J. Teece, 2007. "Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance," Strategic Management Journal, Wiley Blackwell, vol. 28(13), pages 1319-1350, December.
    22. Sharifi, H. & Zhang, Z., 1999. "A methodology for achieving agility in manufacturing organisations: An introduction," International Journal of Production Economics, Elsevier, vol. 62(1-2), pages 7-22, May.
    23. Roberts, Nicholas & Grover, Varun, 2012. "Investigating firm's customer agility and firm performance: The importance of aligning sense and respond capabilities," Journal of Business Research, Elsevier, vol. 65(5), pages 579-585.
    24. Dubey, Rameshwar & Bryde, David J. & Dwivedi, Yogesh K. & Graham, Gary & Foropon, Cyril, 2022. "Impact of artificial intelligence-driven big data analytics culture on agility and resilience in humanitarian supply chain: A practice-based view," International Journal of Production Economics, Elsevier, vol. 250(C).
    25. Yu-Shan Chen & Ching-Hsun Chang, 2013. "The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity," Journal of Business Ethics, Springer, vol. 116(1), pages 107-119, August.
    26. Steven A. Melnyk & Barbara B. Flynn & Amrou Awaysheh, 2018. "The best of times and the worst of times: empirical operations and supply chain management research," International Journal of Production Research, Taylor & Francis Journals, vol. 56(1-2), pages 164-192, January.
    27. Tseng, Hsiao-Ting & Aghaali, Niloofar & Hajli, Dr Nick, 2022. "Customer agility and big data analytics in new product context," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    28. Rialti, Riccardo & Zollo, Lamberto & Ferraris, Alberto & Alon, Ilan, 2019. "Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    29. Tseng, Hsiao-Ting, 2023. "Customer-centered data power: Sensing and responding capability in big data analytics," Journal of Business Research, Elsevier, vol. 158(C).
    30. Dominik Eckstein & Matthias Goellner & Constantin Blome & Michael Henke, 2015. "The performance impact of supply chain agility and supply chain adaptability: the moderating effect of product complexity," International Journal of Production Research, Taylor & Francis Journals, vol. 53(10), pages 3028-3046, May.
    31. Swafford, Patricia M. & Ghosh, Soumen & Murthy, Nagesh, 2008. "Achieving supply chain agility through IT integration and flexibility," International Journal of Production Economics, Elsevier, vol. 116(2), pages 288-297, December.
    32. Aimilia Protogerou & Yannis Caloghirou & Spyros Lioukas, 2012. "Dynamic capabilities and their indirect impact on firm performance," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 21(3), pages 615-647, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yasmin, Mariam & Tatoglu, Ekrem & Kilic, Huseyin Selcuk & Zaim, Selim & Delen, Dursun, 2020. "Big data analytics capabilities and firm performance: An integrated MCDM approach," Journal of Business Research, Elsevier, vol. 114(C), pages 1-15.
    2. Pinho, Celso R.A. & Pinho, Maria Luiza C.A. & Deligonul, Seyda Z. & Tamer Cavusgil, S., 2022. "The agility construct in the literature: Conceptualization and bibliometric assessment," Journal of Business Research, Elsevier, vol. 153(C), pages 517-532.
    3. Osama Musa Ali Al-Darras & Cem Tanova, 2022. "From Big Data Analytics to Organizational Agility: What Is the Mechanism?," SAGE Open, , vol. 12(2), pages 21582440221, June.
    4. Stav Fainshmidt & Amir Pezeshkan & M. Lance Frazier & Anil Nair & Edward Markowski, 2016. "Dynamic Capabilities and Organizational Performance: A Meta-Analytic Evaluation and Extension," Journal of Management Studies, Wiley Blackwell, vol. 53(8), pages 1348-1380, December.
    5. Ashrafi, Amir & Zare Ravasan, Ahad & Trkman, Peter & Afshari, Samira, 2019. "The role of business analytics capabilities in bolstering firms’ agility and performance," International Journal of Information Management, Elsevier, vol. 47(C), pages 1-15.
    6. Nam, Dalwoo & Lee, Junyeong & Lee, Heeseok, 2019. "Business analytics use in CRM: A nomological net from IT competence to CRM performance," International Journal of Information Management, Elsevier, vol. 45(C), pages 233-245.
    7. Jajja, Muhammad Shakeel Sadiq & Chatha, Kamran Ali & Farooq, Sami, 2018. "Impact of supply chain risk on agility performance: Mediating role of supply chain integration," International Journal of Production Economics, Elsevier, vol. 205(C), pages 118-138.
    8. Wamba, Samuel Fosso & Dubey, Rameshwar & Gunasekaran, Angappa & Akter, Shahriar, 2020. "The performance effects of big data analytics and supply chain ambidexterity: The moderating effect of environmental dynamism," International Journal of Production Economics, Elsevier, vol. 222(C).
    9. Samadhiya, Ashutosh & Yadav, Sanjeev & Kumar, Anil & Majumdar, Abhijit & Luthra, Sunil & Garza-Reyes, Jose Arturo & Upadhyay, Arvind, 2023. "The influence of artificial intelligence techniques on disruption management: Does supply chain dynamism matter?," Technology in Society, Elsevier, vol. 75(C).
    10. Ciampi, Francesco & Faraoni, Monica & Ballerini, Jacopo & Meli, Francesco, 2022. "The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    11. Mikalef, Patrick & Pateli, Adamantia, 2017. "Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA," Journal of Business Research, Elsevier, vol. 70(C), pages 1-16.
    12. Talaei-Khoei, Amir & Yang, Alan T. & Masialeti, Masialeti, 2024. "How does incorporating ChatGPT within a firm reinforce agility-mediated performance? The moderating role of innovation infusion and firms’ ethical identity," Technovation, Elsevier, vol. 132(C).
    13. Arnaldo Coelho & Jorge Ferreira & Catarina Proença, 2024. "The impact of green entrepreneurial orientation on sustainability performance through the effects of green product and process innovation: The moderating role of ambidexterity," Business Strategy and the Environment, Wiley Blackwell, vol. 33(4), pages 3184-3202, May.
    14. Tortora, Debora & Chierici, Roberto & Farina Briamonte, Massimiliano & Tiscini, Riccardo, 2021. "‘I digitize so I exist’. Searching for critical capabilities affecting firms’ digital innovation," Journal of Business Research, Elsevier, vol. 129(C), pages 193-204.
    15. Gligor, David M. & Holcomb, Mary C. & Feizabadi, Javad, 2016. "An exploration of the strategic antecedents of firm supply chain agility: The role of a firm's orientations," International Journal of Production Economics, Elsevier, vol. 179(C), pages 24-34.
    16. Shin, Hojung & Lee, Jae-Nam & Kim, DaeSoo & Rhim, Hosun, 2015. "Strategic agility of Korean small and medium enterprises and its influence on operational and firm performance," International Journal of Production Economics, Elsevier, vol. 168(C), pages 181-196.
    17. Hongyi Mao & Jiang Lu, 2023. "Big Data Management Capabilities and Green Innovation: A Dynamic Capabilities View," Sustainability, MDPI, vol. 15(19), pages 1-27, October.
    18. Cenk Tufan & Şemsettin Çiğdem & Yunus Kılıç & Gökçen Sayar, 2024. "Agility and Resilience in Supply Chains: Investigating Their Roles in Enhancing Financial Performance," Sustainability, MDPI, vol. 16(17), pages 1-21, September.
    19. Hang T. T. Nguyen & Hanh Song Thi Pham & Susan Freeman, 2023. "Dynamic capabilities in tourism businesses: antecedents and outcomes," Review of Managerial Science, Springer, vol. 17(5), pages 1645-1680, July.
    20. Alfalla-Luque, Rafaela & Machuca, José A.D. & Marin-Garcia, Juan A., 2018. "Triple-A and competitive advantage in supply chains: Empirical research in developed countries," International Journal of Production Economics, Elsevier, vol. 203(C), pages 48-61.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7623-:d:1140474. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.