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Big data analytics capabilities and firm performance: An integrated MCDM approach

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  • Yasmin, Mariam
  • Tatoglu, Ekrem
  • Kilic, Huseyin Selcuk
  • Zaim, Selim
  • Delen, Dursun

Abstract

This study explores the interdependence of big data analytics (BDA) capabilities and the impact of these capabilities on firm performance using an integrated multicriteria decision-making (MCDM) methodology. Drawing on a rich data set obtained from selected case study firms in Pakistan, three MCDM tools, namely, intuitionistic fuzzy decision-making trial and evolution laboratory (IF-DEMATEL), analytic network process (ANP), and simple additive weighting (SAW), are employed to assess the relative importance of BDA capabilities and the relationship of these capabilities with the firm performance. The results show that BDA capabilities are interdependent, and infrastructure capabilities are the highest-ranked among all, followed by management and human resource capabilities, respectively. The SAW results indicate an association between BDA capabilities and firm performance. Moreover, BDA capabilities are more strongly related to operational performance than to market performance.

Suggested Citation

  • Yasmin, Mariam & Tatoglu, Ekrem & Kilic, Huseyin Selcuk & Zaim, Selim & Delen, Dursun, 2020. "Big data analytics capabilities and firm performance: An integrated MCDM approach," Journal of Business Research, Elsevier, vol. 114(C), pages 1-15.
  • Handle: RePEc:eee:jbrese:v:114:y:2020:i:c:p:1-15
    DOI: 10.1016/j.jbusres.2020.03.028
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    2. Meenu Singh & Millie Pant, 2021. "A review of selected weighing methods in MCDM with a case study," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 12(1), pages 126-144, February.
    3. Akter, Shahriar & Motamarri, Saradhi & Hani, Umme & Shams, Riad & Fernando, Mario & Mohiuddin Babu, Mujahid & Ning Shen, Kathy, 2020. "Building dynamic service analytics capabilities for the digital marketplace," Journal of Business Research, Elsevier, vol. 118(C), pages 177-188.

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