Customer agility and big data analytics in new product context
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DOI: 10.1016/j.techfore.2022.121690
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Cited by:
- Tseng, Hsiao-Ting, 2023. "Customer-centered data power: Sensing and responding capability in big data analytics," Journal of Business Research, Elsevier, vol. 158(C).
- Sivarajah, Uthayasankar & Kumar, Sachin & Kumar, Vinod & Chatterjee, Sheshadri & Li, Jing, 2024. "A study on big data analytics and innovation: From technological and business cycle perspectives," Technological Forecasting and Social Change, Elsevier, vol. 202(C).
- Mansour Alyahya & Meqbel Aliedan & Gomaa Agag & Ziad H. Abdelmoety, 2023. "Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity," Sustainability, MDPI, vol. 15(9), pages 1-17, May.
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Keywords
Customer agility; Big data analytics; New Product Success; Survey;All these keywords.
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