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Exploring Consumers’ Intention to Use Bikes and E-Scooters during the COVID-19 Pandemic in the Philippines: An Extended Theory of Planned Behavior Approach with a Consideration of Pro-Environmental Identity

Author

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  • Rickie Mae Gaspar

    (School of Industrial Engineering and Engineering & Management, Mapua University, 658 Muralla St., Intramuros, Manila 1102, Philippines
    School of Graduate Studies, Mapua University, 658 Muralla St., Intramuros, Manila 1102, Philippines)

  • Yogi Tri Prasetyo

    (School of Industrial Engineering and Engineering & Management, Mapua University, 658 Muralla St., Intramuros, Manila 1102, Philippines
    International Bachelor Program in Engineering, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li 32003, Taiwan
    Department of Industrial Engineering and Management, Yuan Ze University, 135 Yuan-Tung Road, Chung-Li 32003, Taiwan)

  • Klint Allen Mariñas

    (School of Industrial Engineering and Engineering & Management, Mapua University, 658 Muralla St., Intramuros, Manila 1102, Philippines
    Department of Industrial and Systems Engineering, Chung Yuan Christian University, Taoyuan 320, Taiwan)

  • Satria Fadil Persada

    (Entrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta 11480, Indonesia)

  • Reny Nadlifatin

    (Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia)

Abstract

The onset of the COVID-19 pandemic has prompted nations globally to adopt lockdown policies, resulting in a substantial shift in people’s travel behavior. This pandemic has influenced micro-mobility, an emerging urban transportation mode, including in the Philippines. However, a limited quantifiable study is dedicated to understanding the evolving micro-mobility use in response to the COVID-19 pandemic. This study aims to determine the impacts of the COVID-19 pandemic on our future intention to use micro-mobility, particularly e-scooters/bikes, and to explore how hedonic and environmental motivations influence the decision-making process of its adoption. An extended Theory of Planned Behavior (TPB) was employed, with 152 Filipinos answering an online questionnaire that was distributed using a convenience sampling approach. Structural Equation Modeling (SEM) showed that the COVID-19 pandemic emphasized the awareness of environmental issues and the negative impact of cars, thereby significantly influencing the usage intention of e-scooters/bikes. In addition, social norms and perceived behavioral control partially mediated the relationship between the COVID-19 pandemic and the intention to use micro-mobility. Meanwhile, the magnitude and significance of motivation variables were inconclusive, although they confirmed a positive relationship with attitude. The findings of this study could help provider firms and policymakers devise evidence-based policies concerning micro-mobility and promote its usage, particularly in developing countries.

Suggested Citation

  • Rickie Mae Gaspar & Yogi Tri Prasetyo & Klint Allen Mariñas & Satria Fadil Persada & Reny Nadlifatin, 2023. "Exploring Consumers’ Intention to Use Bikes and E-Scooters during the COVID-19 Pandemic in the Philippines: An Extended Theory of Planned Behavior Approach with a Consideration of Pro-Environmental Id," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:6:p:5193-:d:1097761
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    References listed on IDEAS

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