Driving Mechanism of Farmers’ Utilization Behaviors of Straw Resources—An Empirical Study in Jilin Province, the Main Grain Producing Region in the Northeast Part of China

In recent years, the unsustainable behaviors of straw utilization have led to waste straw being one of the sources of agricultural non-point source pollution. Studying the resource utilization of crop straw is conducive to expediate the development of ecological and green agriculture. More importantly, it has long-term significance for the recycling of agricultural waste, improving the quality of rural life, and the employment of farmers. Based on the theory of planned behavior (TPB), taking the representative survey questionnaire of farmers in Jilin Province, China as the sample, the structural equation model (SEM) was constructed to study the main factors that drive the utilization behaviors of straw resources of farmers and to explore the driving mechanism of the farmers behaviors in Jilin Province. The results show that the behavioral attitude and subjective norms of farmers in Jilin Province not only indirectly affect their actual behaviors through behavioral willingness, but also has significant direct effects on their behaviors. The most critical factors that affect the willingness of farmers to utilize the straw resources in Jilin Province are subjective norms and moral responsibilities. The subjective norms of farmers have a direct and significant positive impact on their willingness and behaviors. Behavioral attitude and perceived behavior control have a significant positive impact on their willingness. The behavioral willingness has a significant positive impact on their actual behaviors. This study provides guidance for the utilization of straw resources policy implications.