An Empirical Analysis of Brand as Symbol, Perceived Transaction Value, Perceived Acquisition Value and Customer Loyalty Using Structural Equation Modeling
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- Gyorgy Gonda & Eva Gorgenyi-Hegyes & Robert Jeyakumar Nathan & Maria Fekete-Farkas, 2020. "Competitive Factors of Fashion Retail Sector with Special Focus on SMEs," Economies, MDPI, vol. 8(4), pages 1-18, November.
- María de los Ángeles Pérez-Sánchez & Zhuowei Tian & Almudena Barrientos-Báez & José Gómez-Galán & Hanliang Li, 2021. "Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling," Mathematics, MDPI, vol. 9(5), pages 1-18, March.
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Keywords
brand as symbol; perceived transaction value; perceived acquisition value; message-response involvement;All these keywords.
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