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Willingness to Pay More to Stay at a Boutique Hotel with an Environmental Management System. A Preliminary Study in Spain

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  • Laura Fuentes-Moraleda

    (Business Administration Department, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s/n. Vicálvaro, 28032 Madrid, Spain)

  • Carmen Lafuente-Ibáñez

    (Legal and Business Science Faculty, Francisco de Vitoria University, 28223 Madrid, Spain)

  • Ana Muñoz-Mazón

    (Business Administration Department, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s/n. Vicálvaro, 28032 Madrid, Spain)

  • Teresa Villacé-Molinero

    (Business Administration Department, Faculty of Social Sciences and Law, Rey Juan Carlos University, Paseo Artilleros s/n. Vicálvaro, 28032 Madrid, Spain)

Abstract

Since 1990, both people’s recognition of the need for sustainability around the world and environmental management systems in the tourism industry have been growing. Academic studies have primarily focused on the willingness of consumers to pay more to stay in major hotel chains, finding that the incorporation of environmental management systems (EMSs) is a way to save money by reducing costs, while improving the image and competitive advantage of these chains in the market. However, the aggregate environmental impact of tourism activity does not only depend on the practices of industry leaders. It also relates to the degree to which all stakeholders adopt these practices. Boutique hotels fall under the category of small-sized accommodation and are characterized by their size, independent management, and respect for the local environment. Hotel consumers display positive attitudes with respect to green hotel practices, which provides a starting point for motivating hotels to continue working on improving their environmental impact performance. For this reason, the objective of this paper is to determine whether boutique hotel clients are willing to pay more for a hotel with an environmental management system. Two dependence techniques are applied, logit regression and linear regression. The results show that the respondents’ age and income, as well as the strength of their environmental commitment, are determinant factors of whether clients would pay more to stay in a boutique hotel with an EMS. This preliminary study tries to investigate the “willingness to pay” in the Spanish boutique hotels. The originality of this article responds to the demand for a more holistic perspective on the hospitality sector, contributing to the understanding of hotel clients and their willingness to pay more for an EMS.

Suggested Citation

  • Laura Fuentes-Moraleda & Carmen Lafuente-Ibáñez & Ana Muñoz-Mazón & Teresa Villacé-Molinero, 2019. "Willingness to Pay More to Stay at a Boutique Hotel with an Environmental Management System. A Preliminary Study in Spain," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:18:p:5134-:d:268757
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    References listed on IDEAS

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    Cited by:

    1. Ernestina Rubio-Mozos & Fernando E. García-Muiña & Laura Fuentes-Moraleda, 2020. "Sustainable Strategic Management Model for Hotel Companies: A Multi-Stakeholder Proposal to “Walk the Talk” toward SDGs," Sustainability, MDPI, vol. 12(20), pages 1-25, October.
    2. Zorica Duric & Jasna Potočnik Topler, 2021. "The Role of Performance and Environmental Sustainability Indicators in Hotel Competitiveness," Sustainability, MDPI, vol. 13(12), pages 1-26, June.
    3. Ernestina Rubio-Mozos & Fernando E. García-Muiña & Laura Fuentes-Moraleda, 2020. "Application of Ecosophical Perspective to Advance to the SDGs: Theoretical Approach on Values for Sustainability in a 4S Hotel Company," Sustainability, MDPI, vol. 12(18), pages 1-24, September.
    4. Huseyin Keles & Ozgur Yayla & Abdullah Tarinc & Ali Keles, 2023. "The Effect of Environmental Management Practices and Knowledge in Strengthening Responsible Behavior: The Moderator Role of Environmental Commitment," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
    5. Tao Hu & Haoyu Song, 2022. "Analysis of Influencing Factors and Distribution Simulation of Budget Hotel Room Pricing Based on Big Data and Machine Learning from a Spatial Perspective," Sustainability, MDPI, vol. 15(1), pages 1-18, December.
    6. Montserrat Boronat-Navarro & José A. Pérez-Aranda, 2020. "Analyzing Willingness to Pay More to Stay in a Sustainable Hotel," Sustainability, MDPI, vol. 12(9), pages 1-17, May.
    7. George Thomas, 2022. "Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
    8. José Ramón Sarmiento-Guede & Arta Antonovica & Rebeca Antolín-Prieto, 2021. "The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
    9. Khalil-ur-Rehman & Mohammad Adnan & Naveed Ahmad & Miklas Scholz & Muhammad Khalique & Rana Tahir Naveed & Heesup Han, 2021. "Impact of Substantive Staging and Communicative Staging of Sustainable Servicescape on Behavioral Intentions of Hotel Customers through Overall Perceived Image: A Case of Boutique Hotels," IJERPH, MDPI, vol. 18(17), pages 1-17, August.
    10. Bhawani Thapa Ghimire & Umaporn Muneenam & Kuaanan Techato, 2023. "Renewable Energy Use in Green Hotels for Sustainability: A Systematic Review," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 618-627, November.
    11. Dimitris Damigos, 2023. "How Much Are Consumers Willing to Pay for a Greener Hotel Industry? A Systematic Literature Review," Sustainability, MDPI, vol. 15(11), pages 1-19, May.

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