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Influencing guest behaviour towards sustainable hotel choice by distribution channels

Author

Listed:
  • Niels van Felius

    (Stenden Hotel Management School, Leeuwarden, Stenden University of Applied Sciences, The Netherlands)

  • Marit de Vries

    (Stenden Hotel, Leeuwarden, Stenden University of Applied Sciences, The Netherlands)

  • Elena Cavagnaro

    (Stenden Hotel Management School, Leeuwarden, Stenden University of Applied Sciences, The Netherlands)

Abstract

Purpose – The purpose of this paper is to request the attendees of the Tourism and Hospitality Industry conference 2016 and interested academia for more/missed sources, research, insights, and feedback contributing to a better understanding of the subjects value orientations leading towards sustainable hotel choices. Needed for the research where potential hotel guests are nudged to make a green hotel choice by an intervention on an Internet Distribution Channel (IDS). Methodology – By reviewing literature, desk research, and linking value orientations and customer behaviour theories to technology and communication used in internet distribution channels, a gross set of criteria influencing guests decision-making is explored, where finally the impact of the intervention is measured. Findings – Through the analysis of the found literature the link between; online customer behaviour, conscious online decision making unconsciously influenced by the general egoistic, altruistic, and biospheric value orientation (Groot, J.I.M. de, & Steg, L., 2007), online hotel communication, and hotel distribution channels, will be displayed as a set of criteria. These criteria are used for the design of an intervention changing elements in hotel distribution channels measuring the numbers of sustainable decisions in a succeeding research. Contribution – The contribution to the academia is a wide understanding of the influence of technology and communication on consumer hotel booking behaviour. For the industry the knowledge applied can be used to develop their businesses towards sustainability, for the public the researchers hope to increase environmental awareness when making conscious hotel buying decision.

Suggested Citation

  • Niels van Felius & Marit de Vries & Elena Cavagnaro, 2016. "Influencing guest behaviour towards sustainable hotel choice by distribution channels," Tourism and Hospitality Industry 38, University of Rijeka, Faculty of Tourism and Hospitality Management.
    • Handle: RePEc:tho:iscthi:38
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    File URL: https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2016/THI_April2016_502to516.pdf
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    References listed on IDEAS

    as
    1. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    2. Farkhondeh HASSANDOUST & Mehdy FARZANEH, 2011. "Reviewing The Influence Of IT Applications Such As Implementing Online Distribution Channels In Hotel Industry," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 1(4), pages 1-7, June.
    3. Niels Van Felius & Elena Cavagnaro, 2014. "Adding sustainable value: integrating sustainability via a multi-disciplinary learning method in hospitality education," Tourism and Hospitality Industry section7-5, University of Rijeka, Faculty of Tourism and Hospitality Management.
    4. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    5. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
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    More about this item

    Keywords

    Internet distribution systems; sustainability; customer behaviour; value orientations;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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