“Drink It or Not”: Soft Drink Anticonsumption Behavior and the Mediating Effect of Behavioral Intentions
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- Jin Xiao & Ling Xie & Muhammad Faisal Shahzad & Jamshed Khan Khattak, 2020. "The Moderating Role of Product Type in Network Buying Behavior," SAGE Open, , vol. 10(2), pages 21582440209, May.
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Keywords
soft drinks; anticonsumption; sustainability; sociocultural factors; individual factors;All these keywords.
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