IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v10y2021i6p626-d573541.html
   My bibliography  Save this article

Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists

Author

Listed:
  • Mingge Tian

    (Faculty of Event and Economic Management, Shanghai Institute of Tourism, Shanghai Normal University, Fengxian District, Haisi Road 500, Shanghai 201418, China)

  • Gemma Cànoves

    (Department of Geography, Faculty of Philosophy and Letters, Universitat Autònoma de Barcelona, Cerdanyola del Vallès, 08193 Barcelona, Spain)

  • Yujing Chu

    (Tourism College, Shanghai Normal University, Shanghai 201418, China)

  • Jaume Font-Garolera

    (Department of Geography, Faculty of Geography and History, Universitat de Barcelona, 08001 Barcelona, Spain)

  • José María Prat Forga

    (Department of Geography and History, Faculty of Humanities, Universidad Nacional de Educación a Distancia, 28040 Madrid, Spain)

Abstract

Tourists from different cultural backgrounds have different perceptions of the image of a tourist destination. This paper aims to investigate tourist destination image (TDI) from a national cultural perspective and to see whether there exists the influence of culture on a visitor segment’s destination image as well as their travel behavior and satisfaction. Barcelona as the destination and the Chinese market are utilized to present an empirical discussion of the study. Based on the results of the qualitative method previously conducted by the authors, a questionnaire was designed in this paper. The SPSS 22 program was used for data management and analysis. This study first demonstrates that TDI perceived by the Chinese visitors is influenced by their pro-social cultural background and, second, that the visitors greatly value prestige and social networking during the visitation. This study further discusses the reasons why the visitors greatly value prestige and social networking and how “facework” influences their travel behavior based on the concept of culture value orientation. Overall, this study contributes to the existing knowledge on the formation of perception of TDI by analyzing the influence of the tourist cultural background on their TDI.

Suggested Citation

  • Mingge Tian & Gemma Cànoves & Yujing Chu & Jaume Font-Garolera & José María Prat Forga, 2021. "Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists," Land, MDPI, vol. 10(6), pages 1-20, June.
    • Handle: RePEc:gam:jlands:v:10:y:2021:i:6:p:626-:d:573541
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/10/6/626/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2073-445X/10/6/626/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Valerie Jarvis & S. J. Prais, 1997. "The Quality of Manufactured Products in Britain and Germany," International Review of Applied Economics, Taylor & Francis Journals, vol. 11(3), pages 421-438.
    2. He Zhu & Jiaming Liu & Zongcai Wei & Weiheng Li & Lei Wang, 2017. "Residents’ Attitudes towards Sustainable Tourism Development in a Historical-Cultural Village: Influence of Perceived Impacts, Sense of Place and Tourism Development Potential," Sustainability, MDPI, vol. 9(1), pages 1-15, January.
    3. María-del-Mar Alonso-Almeida & Fernando Borrajo-Millán & Liu Yi, 2019. "Are Social Media Data Pushing Overtourism? The Case of Barcelona and Chinese Tourists," Sustainability, MDPI, vol. 11(12), pages 1-17, June.
    4. Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
    5. Sun, Minghui & Zhang, Xiaoyu & Ryan, Chris, 2015. "Perceiving tourist destination landscapes through Chinese eyes: The case of South Island, New Zealand," Tourism Management, Elsevier, vol. 46(C), pages 582-595.
    6. Aaker, Jennifer & Benet-Martinez, Veronica & Garolera, Jordi, 2001. "Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs," Research Papers 1668r, Stanford University, Graduate School of Business.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Zheng Cao & Heng Xu & Brian Sheng-Xian Teo, 2023. "Sentiment of Chinese Tourists towards Malaysia Cultural Heritage Based on Online Travel Reviews," Sustainability, MDPI, vol. 15(4), pages 1-17, February.
    3. Georgiana Daniela Stoica & Violeta-Andreea Andreiana & Mircea Constantin Duica & Maria-Cristina Stefan & Irina Olimpia Susanu & Mihaela Denisa Coman & Dorin Iancu, 2022. "Perspectives for the Development of Sustainable Cultural Tourism," Sustainability, MDPI, vol. 14(9), pages 1-17, May.
    4. Ricardo Martín & Víctor Yepes, 2021. "Bridging the Gap between Landscape and Management within Marinas: A Review," Land, MDPI, vol. 10(8), pages 1-21, August.
    5. Alastair M. Morrison, 2022. "Editorial: Land Issues and Their Impact on Tourism Development," Land, MDPI, vol. 11(5), pages 1-6, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vikrant Kaushal & Nurmahmud Ali, 2020. "University Reputation, Brand Attachment and Brand Personality as Antecedents of Student Loyalty: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 23(4), pages 254-266, November.
    2. Kerstin Pull, 2003. "Der Einfluss personalpolitischer Flexibilität auf die Standortwahl Multinationaler Unternehmen: eine empirische Analyse," IAAEG Discussion Papers until 2011 200301, Institute of Labour Law and Industrial Relations in the European Union (IAAEU).
    3. Lau, Hei Tong & Lee, Richard, 2018. "Ethnic media advertising effectiveness, influences and implications," Australasian marketing journal, Elsevier, vol. 26(3), pages 216-220.
    4. Daewook Kim & Myung-Il Choi, 2013. "A Comparison of Young Publics’ Evaluations of Corporate Social Responsibility Practices of Multinational Corporations in the United States and South Korea," Journal of Business Ethics, Springer, vol. 113(1), pages 105-118, March.
    5. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    6. Tischer, Sven, 2012. "Measuring the impact of critical incidents on brand personality," SFB 649 Discussion Papers 2012-064, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
    7. Martijn G. de Jong & Jan-Benedict E. M. Steenkamp & Bernard P. Veldkamp, 2009. "A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales," Marketing Science, INFORMS, vol. 28(4), pages 674-689, 07-08.
    8. Oana Țugulea, 2017. "City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations," Sustainability, MDPI, vol. 9(12), pages 1-22, December.
    9. Das, Gopal, 2014. "Factors affecting Indian shoppers׳ attitude and purchase intention: An empirical check," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 561-569.
    10. Can, Ali Selcuk & Ekinci, Yuksel & Pino, Giovanni, 2021. "Joint brand advertising for emerging heritage sites," Annals of Tourism Research, Elsevier, vol. 91(C).
    11. Wang, Xuehua & Wang, Xiaoyu & Fang, Xiang & Jiang, Qingyun, 2018. "Power distance belief and brand personality evaluations," Journal of Business Research, Elsevier, vol. 84(C), pages 89-99.
    12. María Andrade & Iria Caamaño-Franco, 2018. "Theoretical and Methodological Model for the Study of Social Perception of the Impact of Industrial Tourism on Local Development," Social Sciences, MDPI, vol. 7(11), pages 1-31, October.
    13. Seung-Hun Shin & Sung-Byung Yang & Kichan Nam & Chulmo Koo, 2017. "Conceptual foundations of a landmark personality scale based on a destination personality scale: Text mining of online reviews," Information Systems Frontiers, Springer, vol. 19(4), pages 743-752, August.
    14. repec:hum:wpaper:sfb649dp2012-064 is not listed on IDEAS
    15. Yakup Durmaz & Sinan Çavuºoglu & Özlem Özer, 2018. "The Effect of Brand Image and Brand Benefit on Customer Loyalty: The Case of Turkey," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(5), pages 528-540, May.
    16. Chuanmin Mi & Yetian Chen & Chiung-Shu Cheng & Joselyne Lucky Uwanyirigira & Ching-Torng Lin, 2019. "Exploring the Determinants of Hot Spring Tourism Customer Satisfaction: Causal Relationships Analysis Using ISM," Sustainability, MDPI, vol. 11(9), pages 1-20, May.
    17. Ralf van der Lans & Bram Van den Bergh & Evelien Dieleman, 2014. "Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit," Marketing Science, INFORMS, vol. 33(4), pages 551-566, July.
    18. Deleersnyder, B. & Dekimpe, M.G. & Steenkamp, J-B.E.M. & Leeflang, P.S.H., 2007. "The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents," ERIM Report Series Research in Management ERS-2007-095-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    19. Li, Qian & Huang, Zhuowei (Joy) & Christianson, Kiel, 2016. "Visual attention toward tourism photographs with text: An eye-tracking study," Tourism Management, Elsevier, vol. 54(C), pages 243-258.
    20. WooHyuk Kim & Kristin Malek & NamJo Kim & SeungHyun “James” Kim, 2017. "Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences," Sustainability, MDPI, vol. 10(1), pages 1-18, December.
    21. Richard R. Klink & Lan Wu, 2017. "Creating ethical brands: the role of brand name on consumer perceived ethicality," Marketing Letters, Springer, vol. 28(3), pages 411-422, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:10:y:2021:i:6:p:626-:d:573541. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.