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Nudge the Lunch: A Field Experiment Testing Menu-Primacy Effects on Lunch Choices

Author

Listed:
  • Ola Andersson

    (Department of Econonomics and UCFS, Uppsala University, SE-751 21 Uppsala, Sweden
    Research Institute of Industrial Economics, SE-751 20 Uppsala, Sweden)

  • Lif Nelander

    (Department of Econonomics and UCFS, Uppsala University, SE-751 21 Uppsala, Sweden
    WSP, SE-121 88 Stockholm, Sweden)

Abstract

By way of a field experiment conducted at a university cafeteria this paper finds that placing a vegetarian option instead of a meat option at the top of a menu decreases the share of meat dishes sold by 11%. This translates to a 6% decrease of daily emissions due to food sales. Using data on payment method, we find that the result is most likely driven by non-students responding to the nudge.

Suggested Citation

  • Ola Andersson & Lif Nelander, 2021. "Nudge the Lunch: A Field Experiment Testing Menu-Primacy Effects on Lunch Choices," Games, MDPI, vol. 12(1), pages 1-19, January.
    • Handle: RePEc:gam:jgames:v:12:y:2021:i:1:p:2-:d:475004
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    References listed on IDEAS

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    Cited by:

    1. Alempaki, Despoina & Isoni, Andrea & Read, Daniel, 2023. "Tainted nudge," Organizational Behavior and Human Decision Processes, Elsevier, vol. 176(C).

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