Some searches may not work properly. We apologize for the inconvenience.
My bibliography Save this articleSamsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- David Besanko & Wayne L. Winston, 1990. "Optimal Price Skimming by a Monopolist Facing Rational Consumers," Management Science, INFORMS, vol. 36(5), pages 555-567, May.
- Josphine Chepchirchir & Mark Leting, 2015. "Effects of Brand Quality, Brand Prestige on Brand Purchase Intention of Mobile Phone Brands: Empirical Assessment from Kenya," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 1(11), pages 7-14, October.
- Coelho, Pedro Simões & Rita, Paulo & Santos, Zélia Raposo, 2018. "On the relationship between consumer-brand identification, brand community, and brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 101-110.
- Joan-Francesc Fondevila-Gascón & Marc Polo-López & Josep Rom-Rodríguez & Pedro Mir-Bernal, 2020. "Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers," Sustainability, MDPI, vol. 12(4), pages 1-23, February.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
Cited by:
- Neda Letukytė & Sigitas Urbonavičius, 2022. "Impact of the Congruence Between Brand Personality and Consumer Personality on Emotional Loyalty: What Makes Apple and Samsung Different," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 59-77.
- Xi Zhang, 2022. "Incremental Innovation: Long-Term Impetus for Design Business Creativity," Sustainability, MDPI, vol. 14(22), pages 1-24, November.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Vincent Mak & Amnon Rapoport & Eyran J. Gisches & Jiaojie Han, 2014. "Purchasing Scarce Products Under Dynamic Pricing: An Experimental Investigation," Manufacturing & Service Operations Management, INFORMS, vol. 16(3), pages 425-438, July.
- Liberali, Guilherme & Gruca, Thomas S. & Nique, Walter M., 2011. "The effects of sensitization and habituation in durable goods markets," European Journal of Operational Research, Elsevier, vol. 212(2), pages 398-410, July.
- Jintang Wang & Junyun Liao & Shiyong Zheng & Biqing Li, 2019. "Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics," Sustainability, MDPI, vol. 11(17), pages 1-16, August.
- Namin, Aidin & Soysal, Gonca P. & Ratchford, Brian T., 2022. "Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers," Journal of Business Research, Elsevier, vol. 145(C), pages 671-681.
- Adam J. Mersereau & Dan Zhang, 2012. "Markdown Pricing with Unknown Fraction of Strategic Customers," Manufacturing & Service Operations Management, INFORMS, vol. 14(3), pages 355-370, July.
- Correia-da-Silva, João, 2021. "Optimal priority pricing by a durable goods monopolist," Games and Economic Behavior, Elsevier, vol. 129(C), pages 310-328.
- Büyükdağ, Naci & Kitapci, Olgun, 2021. "Antecedents of consumer-brand identification in terms of belonging brands," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
- Johannes Hörner & Larry Samuelson, 2011.
"Managing Strategic Buyers,"
Journal of Political Economy, University of Chicago Press, vol. 119(3), pages 379-425.
- Johannes Horner & Larry Samuelson, 2008. "Managing Strategic Buyers," Cowles Foundation Discussion Papers 1684R, Cowles Foundation for Research in Economics, Yale University, revised Sep 2010.
- Johannes Horner & Larry Samuelson, 2011. "Managing Strategic Buyers," Levine's Working Paper Archive 786969000000000025, David K. Levine.
- Johannes Horner & Larry Samuelson, 2010. "Managing Strategic Buyers," Levine's Working Paper Archive 661465000000000279, David K. Levine.
- Johannes Horner & Larry Samuelson, 2009. "Managing Strategic Buyers," Levine's Working Paper Archive 814577000000000059, David K. Levine.
- Hyemi Um & Jingwen Dong & Myeonggil Choi & Jaeyeob Jeong, 2021. "The Effect of Cultural City on Regional Activation through the Consumer Reactions of Urban Service," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
- Tilson, Vera & Zheng, Xiaobo, 2014. "Monopoly production and pricing of finitely durable goods with strategic consumers׳ fluctuating willingness to pay," International Journal of Production Economics, Elsevier, vol. 154(C), pages 217-232.
- Gonca P. Soysal & Lakshman Krishnamurthi, 2012. "Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis," Marketing Science, INFORMS, vol. 31(2), pages 293-316, March.
- Wedad Elmaghraby & Altan Gülcü & P{i}nar Keskinocak, 2008. "Designing Optimal Preannounced Markdowns in the Presence of Rational Customers with Multiunit Demands," Manufacturing & Service Operations Management, INFORMS, vol. 10(1), pages 126-148, June.
- Selcuk, Cemil & Gokpinar, Bilal, 2017. "Fixed vs. Flexible Pricing in a Competitive Market," Cardiff Economics Working Papers E2017/9, Cardiff University, Cardiff Business School, Economics Section.
- Christian Borgs & Ozan Candogan & Jennifer Chayes & Ilan Lobel & Hamid Nazerzadeh, 2014. "Optimal Multiperiod Pricing with Service Guarantees," Management Science, INFORMS, vol. 60(7), pages 1792-1811, July.
- Seres, Gyula, 2019.
"Uncertain Commitment Power in a Durable Good Monopoly,"
Other publications TiSEM
bece5078-67ec-458b-807c-3, Tilburg University, School of Economics and Management.
- Seres, Gyula, 2019. "Uncertain Commitment Power in a Durable Good Monopoly," Discussion Paper 201-012, Tilburg University, Center for Economic Research.
- Seres, Gyula, 2019. "Uncertain Commitment Power in a Durable Good Monopoly," Discussion Paper 2019-006, Tilburg University, Tilburg Law and Economic Center.
- Seres, Gyula, 2019. "Uncertain Commitment Power in a Durable Good Monopoly," Other publications TiSEM 9d3c763b-0e8d-47c5-8b47-6, Tilburg University, School of Economics and Management.
- Cohen-Vernik, Dinah & Pazgal, Amit, 2017. "Price Adjustment Policy with Partial Refunds," Journal of Retailing, Elsevier, vol. 93(4), pages 507-526.
- Jue Wang & Yuri Levin & Mikhail Nediak, 2019. "Selling Passes to Strategic Customers," Operations Research, INFORMS, vol. 68(4), pages 1095-1115, July.
- Cabral, Luis M. B. & Salant, David J. & Woroch, Glenn A., 1999.
"Monopoly pricing with network externalities,"
International Journal of Industrial Organization, Elsevier, vol. 17(2), pages 199-214, February.
- Luis Cabral & David Salant & Glenn Woroch, 1994. "Monopoly Pricing With Network Externalities," Industrial Organization 9411003, University Library of Munich, Germany.
- Peng Hu & Stephen Shum & Man Yu, 2016. "Joint Inventory and Markdown Management for Perishable Goods with Strategic Consumer Behavior," Operations Research, INFORMS, vol. 64(1), pages 118-134, February.
- Qian Liu & Garrett van Ryzin, 2011. "Strategic Capacity Rationing when Customers Learn," Manufacturing & Service Operations Management, INFORMS, vol. 13(1), pages 89-107, September.
More about this item
Keywords
Samsung; Apple; marketing strategy; social media; advertisement;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jadmsc:v:11:y:2021:i:1:p:19-:d:502541. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.