IDEAS home Printed from https://ideas.repec.org/a/plo/pone00/0285551.html
   My bibliography  Save this article

What matters for international consumers’ choice preferences for smartphones: Evidence from a cross-border ecommerce platform

Author

Listed:
  • Karamoko N’da
  • Jiaoju Ge
  • Steven Ji-Fan Ren
  • Jia Wang

Abstract

Despite the growing impact of smartphone use on countries’ economies, the literature has rarely investigated the link between economic context and smartphone purchase trends. Based on 20,556 smartphones sold from a Cross-Border E-Commerce (CBEC) platform, the study reveals that relationships between GDP per capita and Smartphone Choice Preferences (SCP) as well as Purchase Quantities (PUR) are direct and partially mediated by Price (PRI), Read-Only Memory (ROM), and Random-Access Memory (RAM). That means that the economic context highlighted by the GDP plays a substantial role in smartphone choices and purchases. The study suggests that e-sellers and smartphone brands should adapt their marketing and manufacturing strategies to the countries’ economic contexts to leverage the fearless competition in the smartphone industry.

Suggested Citation

  • Karamoko N’da & Jiaoju Ge & Steven Ji-Fan Ren & Jia Wang, 2023. "What matters for international consumers’ choice preferences for smartphones: Evidence from a cross-border ecommerce platform," PLOS ONE, Public Library of Science, vol. 18(5), pages 1-20, May.
    • Handle: RePEc:plo:pone00:0285551
    DOI: 10.1371/journal.pone.0285551
    as

    Download full text from publisher

    File URL: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0285551
    Download Restriction: no
    File URL: https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0285551&type=printable
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0285551?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Margarida Almeida & Eva Sousa & Carolina Rodrigues & Maria Beatriz Candeias & Manuel Au-Yong-Oliveira, 2021. "Samsung vs. Apple: How Different Communication Strategies Affect Consumers in Portugal," Administrative Sciences, MDPI, vol. 11(1), pages 1-14, February.
    2. Anthony Tik-Tsuen Wong, 2019. "A Study of Purchase Intention on Smartphones of Post 90s in Hong Kong," Asian Social Science, Canadian Center of Science and Education, vol. 15(6), pages 1-78, June.
    3. Rex P. Bringula & Shirley D. Moraga & Annaliza E. Catacutan & Marilou N. Jamis & Dionito F. Mangao, 2018. "Factors influencing online purchase intention of smartphones: A hierarchical regression analysis," Cogent Business & Management, Taylor & Francis Journals, vol. 5(1), pages 1496612-149, January.
    4. Brian Nolan & Max Roser & Stefan Thewissen, 2019. "GDP Per Capita Versus Median Household Income: What Gives Rise to the Divergence Over Time and how does this Vary Across OECD Countries?," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 65(3), pages 465-494, September.
    5. Yin-Yin Huang & Liwei Li & Ruey-Chyn Tsaur, 2022. "Smartphone Market Analysis with Respect to Brand Performance Using Hybrid Multicriteria Decision Making Methods," Mathematics, MDPI, vol. 10(11), pages 1-13, May.
    6. Odhiambo, Nicholas M., 2022. "Information technology, income inequality and economic growth in sub-Saharan African countries," Telecommunications Policy, Elsevier, vol. 46(6).
    7. Kai Shen Lim & Wei Aun Yap & Winnie Yip, 2022. "Consumer choice and public‐private providers: The role of perceived prices," Health Economics, John Wiley & Sons, Ltd., vol. 31(9), pages 1898-1925, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Karamoko N’da & Jiaoju Ge & Steven Ji-Fan Ren & Jia Wang, 2023. "Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-27, July.
    2. Jean C. Kouam & Simplice Asongu, 2022. "The non-linear effects of fixed broadband on economic growth in Africa," Journal of Economic Studies, Emerald Group Publishing Limited, vol. 50(5), pages 881-895, August.
    3. Alvaredo, Facundo & Bourguignon, François & Ferreira, Francisco H. G. & Lustig, Nora, 2023. "Seventy-five years of measuring income inequality in Latin America," LSE Research Online Documents on Economics 120557, London School of Economics and Political Science, LSE Library.
    4. Nikeel Nishkar Kumar & Arvind Patel, 2022. "Income thresholds in the remittances-growth association? a case study of Fiji," Applied Economics Letters, Taylor & Francis Journals, vol. 29(19), pages 1815-1823, November.
    5. Mwananziche, Josephat & Myovella, Godwin & Karacuka, Mehmet & Haucap, Justus & Moshi, Goodiel, 2023. "Is digitalization a booster for economic growth in Africa? Short run and long run evidence from Tanzania," Telecommunications Policy, Elsevier, vol. 47(10).
    6. Muhammad Tanveer & Harsandaldeep Kaur & George Thomas & Haider Mahmood & Mandakini Paruthi & Zhang Yu, 2021. "Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors," Sustainability, MDPI, vol. 13(19), pages 1-18, September.
    7. Jiafeng Gu, 2021. "Effects of Patent Policy on Outputs and Commercialization of Academic Patents in China: A Spatial Difference-in-Differences Analysis," Sustainability, MDPI, vol. 13(23), pages 1-17, December.
    8. Simplice A. Asongu & Therese E. Zogo & Mariette C. N. Mete & Barbara D. Mensah, 2024. "Not all that glitters is gold: Financial access, microfinance, and female unemployment in sub‐Saharan Africa," World Affairs, John Wiley & Sons, vol. 187(4), pages 421-436, December.
    9. Facundo Alvaredo & Mauricio de Rosa & Ignacio Flores & Marc Morgan, 2022. "The Inequality (or the Growth) we Measure: Data Gaps and the Distribution of Incomes," Working Papers halshs-03693223, HAL.
    10. Yin-Yin Huang & Ruey-Chyn Tsaur & Nei-Chin Huang, 2022. "Sustainable Fuzzy Portfolio Selection Concerning Multi-Objective Risk Attitudes in Group Decision," Mathematics, MDPI, vol. 10(18), pages 1-15, September.
    11. Tsimbos, Cleon & Verropoulou, Georgia & Petropoulou, Dimitra, 2021. "Economic crisis and stillbirth ratios: evidence from Southern Europe," LSE Research Online Documents on Economics 112692, London School of Economics and Political Science, LSE Library.
    12. Hermann Ndoya & Simplice A. Asongu, 2022. "Digital divide, globalization and income inequality in sub-Saharan African countries: analysing cross-country heterogeneity," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 20(1), pages 1-19, October.
    13. Soto, Gonzalo & Jardon, Carlos M. & Martinez-Cobas, Xavier, 2024. "FDI and income inequality in tax-haven countries: The relevance of tax pressure," Economic Systems, Elsevier, vol. 48(1).
    14. Suhrab, Muhammad & Chen, Pinglu & Ullah, Atta, 2024. "Digital financial inclusion and income inequality nexus: Can technology innovation and infrastructure development help in achieving sustainable development goals?," Technology in Society, Elsevier, vol. 76(C).
    15. Prydz, Espen Beer & Jolliffe, Dean & Serajuddin, Umar, 2021. "Mind the Gap," GLO Discussion Paper Series 944, Global Labor Organization (GLO).
    16. Alvaredo, Facundo & Bourguignon, Francois & Ferreira, Francisco H. G. & Lustig, Nora, 2024. "Inequality Bands: Seventy-Five Years of Measuring Income Inequality in Latin America," IZA Discussion Papers 17201, Institute of Labor Economics (IZA).
    17. Yingjie Kuang & Tianchen Zhang & Zhen-Wei Huang & Zhongjie Zeng & Zhe-Yuan Li & Ling Huang & Yuefang Gao, 2025. "CATS: Clustering-Aggregated and Time Series for Business Customer Purchase Intention Prediction," Papers 2505.13558, arXiv.org.
    18. Maliza Delima Kamarul Zaman & Muna Wadhiha Mohd Fauzi & Nurin Irdina Ab Rashid & Putri Qistina Nazree & Raja Nurizzah Haslin Raja Mohd Hair & Sayyidah Nafisah Ahmad & Sharifah Nur Irdina Syed Kamil & , 2024. "A Study of the Factors that Influenced Smartphone Purchases among UiTM Students in Malaysia," Information Management and Business Review, AMH International, vol. 16(2), pages 68-81.
    19. Cleon Tsimbos & Georgia Verropoulou & Dimitra Petropoulou, 2021. "Economic crisis and stillbirth ratios: Evidence from Southern Europe," PLOS ONE, Public Library of Science, vol. 16(11), pages 1-14, November.
    20. Xu, Xiaofang & Yu, Wanqing & Zhao, Xingju & Xu, Wei, 2023. "Reassessing the linkage between natural resources and economic growth in China: Delving into the impacts of national resource taxes, renewable energy, financial advancements, and provincial fiscal exp," Resources Policy, Elsevier, vol. 86(PA).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pone00:0285551. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: plosone (email available below). General contact details of provider: https://journals.plos.org/plosone/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.