IDEAS home Printed from https://ideas.repec.org/a/fan/ecaqec/vhtml10.3280-ecag2017-002002.html
   My bibliography  Save this article

Consumer preferences for yogurt in Albania

Author

Listed:
  • Edvin Zhllima
  • Drini Imami
  • Elvina Merkaj
  • Irma Qinami
  • Erdit Nesturi

Abstract

Yogurt is one of the main products of dairy industry in Albania. The dairy sector is considered a priority sector by the government in the context of agriculture and rural development given also the large number of farmers and other actors who are part of this value chain. This study assesses consumer preferences for yogurt in urban areas of Tirana, Albania with special focus on food safety related certification. The paper applies conjoint choice analysis based on a face-to-face survey with 250 consumers. According to the findings, consumers prefer domestic yogurt with low fat content and with food safety certification. The results of this study provide valuable market information to dairy value chain actors and policymakers, related to yogurt market development including food product safety (and quality) certification.

Suggested Citation

  • Edvin Zhllima & Drini Imami & Elvina Merkaj & Irma Qinami & Erdit Nesturi, 2017. "Consumer preferences for yogurt in Albania," Economia agro-alimentare, FrancoAngeli Editore, vol. 19(2), pages 207-222.
    • Handle: RePEc:fan:ecaqec:v:html10.3280/ecag2017-002002
    as

    Download full text from publisher

    File URL: http://www.francoangeli.it/riviste/Scheda_Rivista.aspx?IDArticolo=60524&Tipo=ArticoloPDF
    Download Restriction: Single articles can be downloaded buying download credits, for info: https://www.francoangeli.it/DownloadCredit
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. William Greene, 2001. "Fixed and Random Effects in Nonlinear Models," Working Papers 01-01, New York University, Leonard N. Stern School of Business, Department of Economics.
    2. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    3. Imami, Drini & Chan-Halbrendt, Catherine & Zhang, Quanguo & Zhllima, Edvin, . "Conjoint Analysis of Consumer Preferences for Lamb Meat in Central and Southwest Urban Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-16.
    4. Michaela Draganska & Dipak C. Jain, 2006. "Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis," Marketing Science, INFORMS, vol. 25(2), pages 164-174, 03-04.
    5. Allen, Shannon & Goddard, Ellen W., 2012. "Consumer preferences for milk and yogurt attributes: How health beliefs and attitudes affect choices," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 125012, Agricultural and Applied Economics Association.
    6. Chan-Halbrendt, Catherine & Zhllima, Edvin & Sisior, Gwendalyn & Imami, Drini & Leonetti, Luciano, . "Consumer Preferences for Olive Oil in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 13(3), pages 1-20.
    7. Catherine Halbrendt & Qingbin Wang & Cristina Fraiz & Linda O'Dierno, 1995. "Marketing Problems and Opportunities in Mid-Atlantic Seafood Retailing," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(5), pages 1313-1318.
    8. Ana Kapaj & Catherine Chan Halbrendt & Eda Deci & Ilir Kapaj, 2011. "Milk Consumer’s preferences in urban Albania," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 1(3), pages 1-10.
    9. Edvin Zhllima & Drini Imami & Elvina Merkaj, 2012. "Food consumer trends in post socialist countries: the case of Albania," Economia agro-alimentare, FrancoAngeli Editore, vol. 14(3), pages 127-137.
    10. World Bank, 2007. "Albania : Strategic Policies for a More Competitive Agriculture Sector," World Bank Publications - Reports 7563, The World Bank Group.
    11. Skreli, Engjell & Imami, Drini, . "Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(4), pages 1-20.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gërdoçi, Blendi & Skreli, Engjell & Imami, Drini, 2016. "Determinants of Sustainable Relationships in the Albanian Apple Production Sector," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 7(01), pages 1-16, February.
    2. Kokthi, Elena & Canco, Irina & Topulli, Eneida, . "Whose salad is organic? An attribute segmentation perspective-evidence from Albania," Economia agro-alimentare / Food Economy, Italian Society of Agri-food Economics/Società Italiana di Economia Agro-Alimentare (SIEA), vol. 23(2).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Imami, Drini & Zhllima, Edvin & Canavari, Maurizio & Merkaj, Elvina, 2013. "Segmenting Albanian consumers according to olive oil quality perception and purchasing habits," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(01), pages 1-16.
    2. Imami, Drini & Zhllima, Edvin & Merkaj, Elvina & Chan-Halbrendt, Catherine & Canavar, Maurizio, . "Albanian consumer preferences for the use of dry milk in cheese-making: A conjoint choice experiment," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 17(01).
    3. Drini Imami & Engjell Skreli & Edvin Zhllima & Alban Cela & Olta Sokoli, 2015. "Consumer preferences for typical local products in Albania," Economia agro-alimentare, FrancoAngeli Editore, vol. 17(3), pages 11-29.
    4. Boncinelli, Fabio & Contino, Caterina & Romano, Caterina & Scozzafava, Gabriele & Casini, Leonardo, . "Territory, environment, and healthiness in traditional food choices: insights into consumer heterogeneity," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(01).
    5. Mtimet, Nadhem & Ujiie, Kiyokazu & Kashiwagi, Kenichi & Zaibet, Lokman & Nagaki, Masakazu, "undated". "The effects of Information and Country of Origin on Japanese Olive Oil Consumer Selection," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114642, European Association of Agricultural Economists.
    6. Chavez, Daniel E. & Palma, Marco A. & Nayga, Rodolfo M. & Mjelde, James W., 2020. "Product availability in discrete choice experiments with private goods," Journal of choice modelling, Elsevier, vol. 36(C).
    7. Melanie Lefevre, 2011. "Willingness-to-pay for Local Milk-based Dairy Product in Senegal," CREPP Working Papers 1108, Centre de Recherche en Economie Publique et de la Population (CREPP) (Research Center on Public and Population Economics) HEC-Management School, University of Liège.
    8. Kesternich, Iris & Heiss, Florian & McFadden, Daniel & Winter, Joachim, 2013. "Suit the action to the word, the word to the action: Hypothetical choices and real decisions in Medicare Part D," Journal of Health Economics, Elsevier, vol. 32(6), pages 1313-1324.
    9. Khan, Mohammed Tajuddin & Kishore, Avinash & Joshi, Pramod K., 2016. "Gender dimensions on farmers’ preferences for direct-seeded rice with drum seeder in India," IFPRI discussion papers 1550, International Food Policy Research Institute (IFPRI).
    10. Illichmann, R. & Abdulai, A., . "Analysis of Consumer Preferences and Wilingness-To-Pay for Organic Food Products in Germany," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49.
    11. Wiktor Adamowicz & Mark Dickie & Shelby Gerking & Marcella Veronesi & David Zinner, 2014. "Household Decision Making and Valuation of Environmental Health Risks to Parents and Their Children," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 1(4), pages 481-519.
    12. Stéphan Marette & John Beghin & Anne‐Célia Disdier & Eliza Mojduszka, 2023. "Can foods produced with new plant engineering techniques succeed in the marketplace? A case study of apples," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 45(1), pages 414-435, March.
    13. Ping Qin & Fredrik Carlsson & Jintao Xu, 2011. "Forest Tenure Reform in China: A Choice Experiment on Farmers’ Property Rights Preferences," Land Economics, University of Wisconsin Press, vol. 87(3), pages 473-487.
    14. Jonas Schmidt & Tammo H. A. Bijmolt, 2020. "Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias," Journal of the Academy of Marketing Science, Springer, vol. 48(3), pages 499-518, May.
    15. Frode Alfnes & Chengyan Yue & Helen H. Jensen, 2010. "Cognitive dissonance as a means of reducing hypothetical bias," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 37(2), pages 147-163, June.
    16. Rama, Klodjan, 2016. "Too much but not enough: Issues of water management in Albania in light of climate change," Studies on the Agricultural and Food Sector in Transition Economies, Leibniz Institute of Agricultural Development in Transition Economies (IAMO), volume 84, number 84.
    17. Naixin Zhu, 2023. "Dissertation on Applied Microeconomics of Freemium Pricing Strategies in Mobile App Market," Papers 2305.09479, arXiv.org.
    18. Xue, Hong & Mainville, Denise Y. & You, Wen & Nayga, Rodolfo M., Jr., 2009. "Nutrition Knowledge, Sensory Characteristics and Consumers’ Willingness to Pay for Pasture-Fed Beef," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49277, Agricultural and Applied Economics Association.
    19. Junhong Chu & Pradeep K. Chintagunta, 2009. "Quantifying the Economic Value of Warranties in the U.S. Server Market," Marketing Science, INFORMS, vol. 28(1), pages 99-121, 01-02.
    20. Tiziano Tempesta & Daniel Vecchiato, 2019. "Analysis of the Factors that Influence Olive Oil Demand in the Veneto Region (Italy)," Agriculture, MDPI, vol. 9(7), pages 1-17, July.

    More about this item

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:fan:ecaqec:v:html10.3280/ecag2017-002002. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Stefania Rosato (email available below). General contact details of provider: http://www.francoangeli.it/riviste/sommario.aspx?IDRivista=214 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.