IDEAS home Printed from https://ideas.repec.org/a/eur/ejesjr/46.html
   My bibliography  Save this article

Indonesian Online Tourism Promotion: a Rhetorical and Discoursal Look

Author

Listed:
  • Diah Kristina
  • Tulus Haryono

Abstract

The new media offer a much wider opportunity for international recognition including the promotion of tourism destination in Indonesia. This study aims at exploring the ways tourist destinations in Central Java, Indonesia are promoted on the website done by five different online promotion developers. There were 20 online promotional texts scrutinized to see their typical characteristics using theories of Critical Discourse Analysis proposed by Dijk (1998) and Kress (2010). The research findings reveal that generally the online promotional texts were constructed as descriptive genres most of which were composed in simple and compound sentences. There were relatively limited numbers of complex sentences employed. The mental model of the texts typically shows a great concern to the history, philosophy, cultural myth and geographical location of the tourist destinations under discussion. Typical use of imperatives commonly found in advertisements seems to be hardly available. Likewise, rhetorical questions that function to engage readers are unlikely existing in the online promotion of tourist destination of Central Java developed by the Indonesian government and other private agents. In contrast, the online promotion of tourist destination of more developed institutions like the Singaporean and Malaysian government makes use of recount genre that functions as a testimony. For a thicker description of findings, in-depth interviews with English speaking tourists were also conducted.

Suggested Citation

  • Diah Kristina & Tulus Haryono, 2015. "Indonesian Online Tourism Promotion: a Rhetorical and Discoursal Look," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 1, ejes_v1_i.
    • Handle: RePEc:eur:ejesjr:46
    DOI: 10.26417/ejes.v3i1.p116-121
    as

    Download full text from publisher

    File URL: https://brucol.be/index.php/ejes/article/view/5249
    Download Restriction: no
    File URL: https://brucol.be/files/articles/ejes_v1_i3_15/Diah.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.26417/ejes.v3i1.p116-121?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Joachim Wagner, 2016. "Exports and Productivity: A Survey of the Evidence from Firm Level Data," World Scientific Book Chapters, in: Microeconometrics of International Trade, chapter 1, pages 3-41, World Scientific Publishing Co. Pte. Ltd..
    2. Ramón López & Maurice Schiff, 1998. "Migration and the Skill composition of the Labor Force: The Impact of Trade Liberalization in LDCs," Canadian Journal of Economics, Canadian Economics Association, vol. 31(2), pages 318-336, May.
    3. Graciela Kaminsky & Saul Lizondo & Carmen M. Reinhart, 1998. "Leading Indicators of Currency Crises," IMF Staff Papers, Palgrave Macmillan, vol. 45(1), pages 1-48, March.
    4. Lee, Jong-Wha, 1995. "Capital goods imports and long-run growth," Journal of Development Economics, Elsevier, vol. 48(1), pages 91-110, October.
    5. Baier, Scott L. & Bergstrand, Jeffrey H., 2007. "Do free trade agreements actually increase members' international trade?," Journal of International Economics, Elsevier, vol. 71(1), pages 72-95, March.
    6. Miklós Koren, 2003. "Financial Globalization, Portfolio Diversification, and the Pattern of International Trade," IMF Working Papers 2003/233, International Monetary Fund.
    7. Martin Falk, 2008. "Determinants of the Trade Balance in Industrialized Countries," WIFO Studies, WIFO, number 34230.
    8. Marc J. Melitz, 2003. "The Impact of Trade on Intra-Industry Reallocations and Aggregate Industry Productivity," Econometrica, Econometric Society, vol. 71(6), pages 1695-1725, November.
    9. Auboin, Marc & Ruta, Michel, 2011. "The relationship between exchange rates and International Trade: A review of economic literature," WTO Staff Working Papers ERSD-2011-17, World Trade Organization (WTO), Economic Research and Statistics Division.
    10. Ahmed, Shaghil, 1987. "Government spending, the balance of trade and the terms of trade in British history," Journal of Monetary Economics, Elsevier, vol. 20(2), pages 195-220, September.
    11. Krugman, Paul, 1980. "Scale Economies, Product Differentiation, and the Pattern of Trade," American Economic Review, American Economic Association, vol. 70(5), pages 950-959, December.
    12. Edwards, Sebastian, 1993. "Openness, Trade Liberalization, and Growth in Developing Countries," Journal of Economic Literature, American Economic Association, vol. 31(3), pages 1358-1393, September.
    13. Sunanda Sen, 2010. "International Trade Theory and Policy: A Review of the Literature," Economics Working Paper Archive wp_635, Levy Economics Institute.
    14. Mohsen Bahmani-Oskooee & Artatrana Ratha, 2004. "The J-Curve: a literature review," Applied Economics, Taylor & Francis Journals, vol. 36(13), pages 1377-1398.
    15. Sun, Peng & Heshmati, Almas, 2010. "International Trade and its Effects on Economic Growth in China," IZA Discussion Papers 5151, Institute of Labor Economics (IZA).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Naoto Jinji & Xingyuan Zhang & Shoji Haruna, 2022. "Deep Integration, Global Firms, and Technology Spillovers," Advances in Japanese Business and Economics, Springer, number 978-981-16-5210-3, december.
    2. Tarlok Singh, 2010. "Does International Trade Cause Economic Growth? A Survey," The World Economy, Wiley Blackwell, vol. 33(11), pages 1517-1564, November.
    3. Esposito, Federico, 2022. "Demand risk and diversification through international trade," Journal of International Economics, Elsevier, vol. 135(C).
    4. Martin Andersson & Sara Johansson & Hans Lööf, 2012. "Firm Performance and International Trade – Evidence from a Small Open Economy," Chapters, in: Charlie Karlsson & Börje Johansson & Roger R. Stough (ed.), The Regional Economics of Knowledge and Talent, chapter 13, Edward Elgar Publishing.
    5. Alessandria, George & Choi, Horag & Ruhl, Kim J., 2021. "Trade adjustment dynamics and the welfare gains from trade," Journal of International Economics, Elsevier, vol. 131(C).
    6. Philippe Martin & Thierry Mayer & Mathias Thoenig, 2012. "The Geography of Conflicts and Regional Trade Agreements," American Economic Journal: Macroeconomics, American Economic Association, vol. 4(4), pages 1-35, October.
    7. Anderson, James E. & Yotov, Yoto V., 2020. "Short run gravity," Journal of International Economics, Elsevier, vol. 126(C).
    8. Ulf Lewrick & Lukas Mohler & Rolf Weder, 2014. "When firms and industries matter: understanding the sources of productivity growth," BIS Working Papers 469, Bank for International Settlements.
    9. Peter H. Egger & Katharina Erhardt, 2024. "Heterogeneous effects of tariff and nontariff trade‐policy barriers in quantitative general equilibrium," Quantitative Economics, Econometric Society, vol. 15(2), pages 453-487, May.
    10. Philipp J. H. Schröder & Allan Sørensen, 2014. "A Welfare Ranking of Multilateral Reductions in Real and Tariff Trade Barriers when Firms are Heterogenous," Review of International Economics, Wiley Blackwell, vol. 22(3), pages 423-443, August.
    11. Raúl Serrano & Nieves García-Casarejos & Salvador Gil-Pareja & Rafael Llorca-Vivero & Vicente Pinilla, 2015. "The internationalisation of the Spanish food industry, 1970-2012: the home market effect and European market integration," Documentos de Trabajo (DT-AEHE) 1505, Asociación Española de Historia Económica.
    12. Gabriel Felbermayr & Mario Larch & Mario Larch, 2014. "Transatlantic Free Trade: Questions and Answers from the Vantage Point of Trade Theory," CESifo Forum, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, vol. 14(04), pages 03-17, January.
    13. Rahel Aichele, 2013. "Trade, Climate Policy and Carbon Leakage - Theory and Empirical Evidence," ifo Beiträge zur Wirtschaftsforschung, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, number 49, May.
    14. Gabriel J. Felbermayr & Benjamin Jung, 2008. "Sorting It Out: Technical Barriers to Trade and Industry Productivity," FIW Working Paper series 014, FIW.
    15. Lee, Hyun-Hoon & Park, Donghyun & Wang, Jing, 2013. "Different types of firms, different types of products, and their dynamics: An anatomy of China's imports," China Economic Review, Elsevier, vol. 25(C), pages 62-77.
    16. Rutger Teulings, 2017. "Brexit and The Impact of Gradual Economic Integration on Export," Tinbergen Institute Discussion Papers 17-075/VI, Tinbergen Institute.
    17. Bergstrand, Jeffrey H. & Larch, Mario & Yotov, Yoto V., 2015. "Economic integration agreements, border effects, and distance elasticities in the gravity equation," European Economic Review, Elsevier, vol. 78(C), pages 307-327.
    18. Jan Hagemejer & Jakub Mućk, 2018. "Unraveling the economic performance of the CEEC countries: the role of exports and global value chains," Working Papers 2018-07, Faculty of Economic Sciences, University of Warsaw.
    19. Piotr Gabrielczak & Tomasz Serwach, 2014. "The Link between Firm-Level Productivity and Decisions to Export," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 10(01), pages 3-8.
    20. Baier, Scott L. & Yotov, Yoto V. & Zylkin, Thomas, 2019. "On the widely differing effects of free trade agreements: Lessons from twenty years of trade integration," Journal of International Economics, Elsevier, vol. 116(C), pages 206-226.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eur:ejesjr:46. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Revistia Research and Publishing (email available below). General contact details of provider: https://revistia.com/index.php/ejes .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.