The effects of social networks on choice set dynamics: Results of numerical simulations using an agent-based approach
Activity-based analysis has slowly shifted gear from the analysis of daily activity patterns to the analysis and modeling of dynamic activity-travel patterns. In this paper, we address one type of dynamics: the formation and adaptation of location choice sets under influence of dyad relationships within social networks. It extends the dynamic model developed in earlier work, which simulates habitual behavior versus exploitation and exploration as a function of discrepancies between dynamic, context-dependent aspiration levels and expected outcomes. Principles of social comparison and knowledge transfer are used in modeling the impact of social networks through information exchange, adaptations of spatial choice sets and formation of common aspiration levels. We demonstrate model properties using numerical simulation with a case study of shopping activities.
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Volume (Year): 45 (2011)
Issue (Month): 4 (May)
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- Theo Arentze & Harry Timmermans, 2003. "Modeling learning and adaptation processes in activity-travel choice A framework and numerical experiment," Transportation, Springer, vol. 30(1), pages 37-62, February.
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- T. Arentze & H. Timmermans, 2005. "Representing mental maps and cognitive learning in micro-simulation models of activity-travel choice dynamics," Transportation, Springer, vol. 32(4), pages 321-340, 07.
- Antonio Páez & Darren M Scott, 2007. "Social influence on travel behavior: a simulation example of the decision to telecommute," Environment and Planning A, Pion Ltd, London, vol. 39(3), pages 647-665, March.
- Juan Carrasco & Eric Miller, 2006. "Exploring the propensity to perform social activities: a social network approach," Transportation, Springer, vol. 33(5), pages 463-480, 09.
- Swait, Joffre & Ben-Akiva, Moshe, 1987. "Incorporating random constraints in discrete models of choice set generation," Transportation Research Part B: Methodological, Elsevier, vol. 21(2), pages 91-102, April.
- Theo Arentze & Harry Timmermans, 2008. "Social networks, social interactions, and activity-travel behavior: a framework for microsimulation," Environment and Planning B: Planning and Design, Pion Ltd, London, vol. 35(6), pages 1012-1027, November.
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