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Co-creating animal-based tourist experiences: Attention, involvement and memorability

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  • Campos, Ana Cláudia
  • Mendes, Julio
  • Valle, Patrícia Oom do
  • Scott, Noel

Abstract

In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability.

Suggested Citation

  • Campos, Ana Cláudia & Mendes, Julio & Valle, Patrícia Oom do & Scott, Noel, 2017. "Co-creating animal-based tourist experiences: Attention, involvement and memorability," Tourism Management, Elsevier, vol. 63(C), pages 100-114.
    • Handle: RePEc:eee:touman:v:63:y:2017:i:c:p:100-114
    DOI: 10.1016/j.tourman.2017.06.001
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    Cited by:

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    4. Mariana Carvalho & Elisabeth Kastenholz & Maria João Carneiro, 2021. "Pairing Co-Creation with Food and Wine Experiences—A Holistic Perspective of Tourist Experiences in Dão, a Portuguese Wine Region," Sustainability, MDPI, vol. 13(23), pages 1-25, December.
    5. Li Xu & Jie Zhang & Zhenghu Nie, 2022. "Role of Cultural Tendency and Involvement in Heritage Tourism Experience: Developing a Cultural Tourism Tendency–Involvement–Experience (TIE) Model," Land, MDPI, vol. 11(3), pages 1-16, March.
    6. HsiuJu Rebecca Yen & Hoa Pham Thi & Eldon Y. Li, 2021. "Understanding customer-centric socialization in tourism services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 695-723, December.

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