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A taxonomy of creative tourists in creative tourism

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  • Tan, Siow-Kian
  • Luh, Ding-Bang
  • Kung, Shiann-Far

Abstract

This study aims to characterize creative tourists and their perceptions of creative experiences at tourism sites. Creative tourists are active co-creators of their experiences; hence, they should be treated as a heterogeneous group of co-producers who have subjective opinions and feelings toward their creative experiences. The existing literature suggests that a creative experience is constructed by ‘inner reflections’, which include not only ‘consciousness/awareness’, ‘needs/motivations’ and ‘creativity’, but also ‘outer interactions’ which refer to ‘environment’, ‘people’ and ‘activity’ (Tan, Kung, & Luh, 2013). However, how a particular mix of factors interact and define an individual's perceptions of a creative experience may vary among different types of creative tourists. Q methodology was used to reveal the tourists' inherent subjectivity of creative experiences with regard to the constructions of personal meaning. Five distinct groups of creative tourists were identified: novelty-seekers, knowledge and skills learners, those who are aware of their travel partners' growth, those who are aware of green issues, and the relax and leisure type. Each consists of a different composition of factors which can provide new insights into how different creative tourists construct their personal creative experiences at these sites.

Suggested Citation

  • Tan, Siow-Kian & Luh, Ding-Bang & Kung, Shiann-Far, 2014. "A taxonomy of creative tourists in creative tourism," Tourism Management, Elsevier, vol. 42(C), pages 248-259.
    • Handle: RePEc:eee:touman:v:42:y:2014:i:c:p:248-259
    DOI: 10.1016/j.tourman.2013.11.008
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    References listed on IDEAS

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    1. Barry, John & Proops, John, 1999. "Seeking sustainability discourses with Q methodology," Ecological Economics, Elsevier, vol. 28(3), pages 337-345, March.
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    Cited by:

    1. Namhee Lee & Kanghee Lee, 2024. "Travelers’ viewpoints on machine translation using Q methodology: a perspective of consumption value theory," Information Technology & Tourism, Springer, vol. 26(4), pages 611-632, December.
    2. Campos, Ana Cláudia & Mendes, Julio & Valle, Patrícia Oom do & Scott, Noel, 2017. "Co-creating animal-based tourist experiences: Attention, involvement and memorability," Tourism Management, Elsevier, vol. 63(C), pages 100-114.
    3. Camelia Surugiu & Marius-Răzvan Surugiu & Cătălin Grădinaru, 2023. "Targeting Creativity Through Sentiment Analysis: A Survey on Bucharest City Tourism," SAGE Open, , vol. 13(2), pages 21582440231, April.
    4. Csapó János & Palenčiková Zuzana & Csóka László, 2022. "Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 12(1), pages 78-88, December.
    5. Christou, Prokopis A., 2020. "Neoteny: The paedomorphosis of destinations," Annals of Tourism Research, Elsevier, vol. 81(C).
    6. Bálint Kádár & János Klaniczay, 2022. "Branding Built Heritage through Cultural Urban Festivals: An Instagram Analysis Related to Sustainable Co-Creation, in Budapest," Sustainability, MDPI, vol. 14(9), pages 1-16, April.
    7. José Álvarez-García & Claudia Patricia Maldonado-Erazo & María de la Cruz Del Río-Rama & Francisco Javier Castellano-Álvarez, 2019. "Cultural Heritage and Tourism Basis for Regional Development: Mapping of Scientific Coverage," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    8. Wei Li & Yang Zhou & Zhanwei Zhang, 2021. "Strategies of Landscape Planning in Peri-Urban Rural Tourism: A Comparison between Two Villages in China," Land, MDPI, vol. 10(3), pages 1-13, March.
    9. Sam Liu, Chih-Hsing & Jack Liu, Hsiou-Hsiang & Ng, Yen-Ling, 2021. "Investigation of entrepreneurial orientation development with airline employees: Moderating roles of a cooperation-competition mechanism," Journal of Air Transport Management, Elsevier, vol. 94(C).
    10. HsiuJu Rebecca Yen & Hoa Pham Thi & Eldon Y. Li, 2021. "Understanding customer-centric socialization in tourism services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 695-723, December.

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