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Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis

Author

Listed:
  • Csapó János

    (Constantine the Philosopher University Nitra, Faculty of Central European Studies, Department of Tourism, Dražovská, Nitra, Slovakia)

  • Palenčiková Zuzana

    (Constantine the Philosopher University Nitra, Faculty of Central European Studies, Department of Tourism, Dražovská, Nitra, Slovakia)

  • Csóka László

    (University of Pécs, Faculty of Business and Economics, Department of Marketing and Tourism, Pécs, Hungary)

Abstract

In recent years, creative tourism has become one of the most dynamically developing tourism products in global tourism. Its role in Slovakia is also important, although it has not been deeply explored. Recognising this research gap, the authors aimed to understand better the place and role of creative tourism in Slovakia. After elaborating the primary results of a demand-based questionnaire survey, the study presents a cluster-based creative tourist characterisation approach where the authors make an attempt to establish the characteristic segments of creative tourism demand in Slovakia from the point of view of domestic consumers. The primary and consumer segmentation results demonstrate that the place and role of creative tourism as a tourism product should be considered important in terms of the tourism supply of the country and also from the point of view of consumer attitudes and habits. However, the development of this product is very limited and further progress is needed to enhance the opportunities surrounding this complex tourism product. The authors believe that cluster-based consumer segmentation provides an opportunity and an approach to realise the most important market segments for creative tourism. Product development efforts can thus be optimised around this new knowledge as well.

Suggested Citation

  • Csapó János & Palenčiková Zuzana & Csóka László, 2022. "Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 12(1), pages 78-88, December.
    • Handle: RePEc:vrs:ejothr:v:12:y:2022:i:1:p:78-88:n:1
    DOI: 10.2478/ejthr-2022-0006
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    References listed on IDEAS

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    1. Sarantou, Melanie & Kugapi, Outi & Huhmarniemi, Maria, 2021. "Context mapping for creative tourism," Annals of Tourism Research, Elsevier, vol. 86(C).
    2. Tan, Siow-Kian & Luh, Ding-Bang & Kung, Shiann-Far, 2014. "A taxonomy of creative tourists in creative tourism," Tourism Management, Elsevier, vol. 42(C), pages 248-259.
    3. Richards, Greg, 2020. "Designing creative places: The role of creative tourism," Annals of Tourism Research, Elsevier, vol. 85(C).
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