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Context mapping for creative tourism

Author

Listed:
  • Sarantou, Melanie
  • Kugapi, Outi
  • Huhmarniemi, Maria

Abstract

The article explores the processes designer-makers and communities should engage in before using service design approaches to produce creative tourism experiences. These processes can yield insights into the inner processes and interactions with external environments of creative individuals and communities. Case studies from Finnish Lapland and Namibia show the importance of identity construction, creativity and storytelling for context mapping. The article presents a practical and flexible mapping tool that has been derived from these case studies. This tool can be expanded and applied by designer-makers for practical mapping activities. The findings indicate that creative tourism involving designer-makers can provide new tourism opportunities that not only generate deeply relevant experiences for tourists but also sustainable livelihoods for local designer-makers.

Suggested Citation

  • Sarantou, Melanie & Kugapi, Outi & Huhmarniemi, Maria, 2021. "Context mapping for creative tourism," Annals of Tourism Research, Elsevier, vol. 86(C).
    • Handle: RePEc:eee:anture:v:86:y:2021:i:c:s0160738320302085
    DOI: 10.1016/j.annals.2020.103064
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    Cited by:

    1. Camelia Surugiu & Marius-Răzvan Surugiu & Cătălin Grădinaru, 2023. "Targeting Creativity Through Sentiment Analysis: A Survey on Bucharest City Tourism," SAGE Open, , vol. 13(2), pages 21582440231, April.
    2. Csapó János & Palenčiková Zuzana & Csóka László, 2022. "Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 12(1), pages 78-88, December.

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