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A hierarchical model of technology adoption for small owner-managed travel firms: An organizational decision-making and leadership perspective

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  • Spencer, Andrew J.
  • Buhalis, Dimitrios
  • Moital, Miguel

Abstract

This article assesses the diffusion of innovation theory and the technology acceptance model, and explores the factors influencing the decision to engage in technology adoption in small owner-managed travel firms. This is done through the use of the overarching theory of organisational decision-making to identify concepts and constructs which relate to the decision to adopt. The work aims to identify the genesis of adoption decisions in particular where owners are themselves the managers and provide leadership for the organization. After the distillation of factors it was found that due to simple hierarchical structures and decision-making processes which were further exacerbated by immediate self-interest, leadership was the most significant driver. This article goes further to identify leadership typologies at each level of technology adoption in firms.

Suggested Citation

  • Spencer, Andrew J. & Buhalis, Dimitrios & Moital, Miguel, 2012. "A hierarchical model of technology adoption for small owner-managed travel firms: An organizational decision-making and leadership perspective," Tourism Management, Elsevier, vol. 33(5), pages 1195-1208.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:5:p:1195-1208
    DOI: 10.1016/j.tourman.2011.11.011
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    Cited by:

    1. Díaz, Estrella & Martín-Consuegra, David & Esteban, Águeda, 2015. "Perceptions of service cannibalisation: The moderating effect of the type of travel agency," Tourism Management, Elsevier, vol. 48(C), pages 329-342.
    2. Christou, Prokopis & Hadjielias, Elias & Simillidou, Aspasia & Kvasova, Olga, 2023. "The use of intelligent automation as a form of digital transformation in tourism: Towards a hybrid experiential offering," Journal of Business Research, Elsevier, vol. 155(PB).
    3. Véronique Favre Bonte & Sébastien Tran, 2015. "The contribution of the Internet to the strategic positioning of Small Businesses in the tourism industry [La contribution d'internet au positionnement stratégique des petites entreprises dans l'in," Post-Print hal-01278933, HAL.
    4. Volkan Ezcan & Jack Steven Goulding, 2022. "Offsite Sustainability—Disentangling the Rhetoric through Informed Mindset Change," Sustainability, MDPI, vol. 14(8), pages 1-27, April.
    5. Xue Li & Kum Fai Yuen, 2022. "Autonomous ships: A study of critical success factors," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 24(2), pages 228-254, June.
    6. Lin, Sheng-Wei, 2016. "The critical success factors for a travel application service provider evaluation and selection by travel intermediaries," Tourism Management, Elsevier, vol. 56(C), pages 126-141.

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