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Household composition and the importance of experience attributes of nature based tourism activity products – A Norwegian case study of outdoor recreationists

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  • Tangeland, Torvald
  • Aas, Øystein

Abstract

This study examines the relationship between household composition and the consumption of nature based tourism products by analysing the results of a survey among members from two of Norway’s largest outdoor recreation NGOs. Survey respondents were categorised into five main household types, namely: nuclear family, single parent, couples without children, single, and adults living together. These five main household types were then further divided into 19 age-based subgroups. Four key experience attributes connected to nature based tourism activities were identified, namely: Risk/challenge, Facilitation, Learning and Family/children friendly. This study reveals differences between household types in terms of the importance of the experience attributes sought from nature based tourism activity products. The tourism sector needs to be aware of variations in the key experience attributes different household types seek and to adapt to the process of changes in household structures in post-industrialised societies.

Suggested Citation

  • Tangeland, Torvald & Aas, Øystein, 2011. "Household composition and the importance of experience attributes of nature based tourism activity products – A Norwegian case study of outdoor recreationists," Tourism Management, Elsevier, vol. 32(4), pages 822-832.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:4:p:822-832
    DOI: 10.1016/j.tourman.2010.07.005
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    References listed on IDEAS

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    1. Murphy, Patrick E & Staples, William A, 1979. "A Modernized Family Life Cycle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(1), pages 12-22, June.
    2. Schaninger, Charles M & Danko, William D, 1993. "A Conceptual and Empirical Comparison of Alternative Household Life Cycle Models," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 580-594, March.
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    Cited by:

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    2. Watthanaklang, Duangdao & Ratanavaraha, Vatanavongs & Chatpattananan, Vuttichai & Jomnonkwao, Sajjakaj, 2016. "Measuring the motivation to ride bicycles for tourism through a comparison of tourist attractions," Transport Policy, Elsevier, vol. 52(C), pages 153-163.
    3. Hung-Ming Tu, 2020. "Does active leisure participation promote psychological capital through peer support in economically disadvantaged children?," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-13, June.
    4. Kim, Bona & Kim, Seongseop Sam & King, Brian, 2016. "The sacred and the profane: Identifying pilgrim traveler value orientations using means-end theory," Tourism Management, Elsevier, vol. 56(C), pages 142-155.
    5. Tangeland, Torvald & Vennesland, Birger & Nybakk, Erlend, 2013. "Second-home owners' intention to purchase nature-based tourism activity products – A Norwegian case study," Tourism Management, Elsevier, vol. 36(C), pages 364-376.
    6. Sikora, Adam Tomasz & Nybakk, Erlend, 2012. "Rural development and forest owner innovativeness in a country in transition: Qualitative and quantitative insights from tourism in Poland," Forest Policy and Economics, Elsevier, vol. 15(C), pages 3-11.

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