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The impact of age and family life experiences on Mexican visitor shopping expenditures

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  • Bojanic, David C.

Abstract

Mexican Nationals frequently visit border towns and other cities in the United States that are in close proximity to their areas of residence for the main purpose of shopping at popular malls and outlet centers. However, it is somewhat difficult to gather the necessary information in order to profile the visitors and develop marketing strategies for targeting the appropriate market segments. The purpose of this paper is to identify the key target markets for U.S. shopping malls based on the age and family life experiences (i.e., marriage and having children) of the Mexican visitors. First, a three-factor ANOVA analysis is used to examine the impact of these characteristics on shopping expenditures, including the interaction effects. Then, a cluster analysis is performed in order to segment the market using age and the family life experience variables. Finally, recommendations are provided based on the expenditures and trip behavior by family life cycle stage.

Suggested Citation

  • Bojanic, David C., 2011. "The impact of age and family life experiences on Mexican visitor shopping expenditures," Tourism Management, Elsevier, vol. 32(2), pages 406-414.
    • Handle: RePEc:eee:touman:v:32:y:2011:i:2:p:406-414
    DOI: 10.1016/j.tourman.2010.03.012
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    References listed on IDEAS

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    Cited by:

    1. Correia, Antónia & Kozak, Metin, 2016. "Tourists' shopping experiences at street markets: Cross-country research," Tourism Management, Elsevier, vol. 56(C), pages 85-95.
    2. Jaime Serra & Antónia Correia & Paulo M.M. Rodrigues, 2015. "Tourist Spending Dynamics in the Algarve: A Cross-Sectional Analysis," Tourism Economics, , vol. 21(3), pages 475-500, June.
    3. Jin, Haipeng & Moscardo, Gianna & Murphy, Laurie, 2017. "Making sense of tourist shopping research: A critical review," Tourism Management, Elsevier, vol. 62(C), pages 120-134.
    4. Brida, Juan Gabriel & Tokarchuk, Oksana, 2017. "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, vol. 61(C), pages 55-62.
    5. Yin, Cheng-Yue & Poon, Patrick & Su, Jing-Lei, 2017. "Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products," Tourism Management, Elsevier, vol. 61(C), pages 263-274.
    6. Anne-Marie Lebrun & Roxane Corbel & Patrick Bouchet, 2022. "Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 469-501, September.
    7. Silva, Emmanuel Sirimal & Hassani, Hossein, 2022. "‘Modelling’ UK tourism demand using fashion retail sales," Annals of Tourism Research, Elsevier, vol. 95(C).
    8. Wu, Mao-Ying & Wall, Geoffrey & Pearce, Philip L., 2014. "Shopping experiences: International tourists in Beijing's Silk Market," Tourism Management, Elsevier, vol. 41(C), pages 96-106.
    9. Juan Gabriel Brida & Oksana Tokarchuk, 2015. "Keeping Mental Budgets: Visitors' Spending at a Christmas Market," Tourism Economics, , vol. 21(1), pages 67-82, February.

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