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Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan

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  • Rahi, Samar
  • Abd.Ghani, Mazuri
  • Hafaz Ngah, Abdul

Abstract

The banking sector has evolved in information technology for their internal and external business operations. In effect, user acceptance of internet banking is considered as one of the most fundamental issue in banking sector. In order to identify which factors affect user intention to adopt internet banking, this study develops an amalgamated model based on technology and social psychological literature. The research model was empirically tested using 398 responses from customers of commercial banks. Data was analyzed using structural equation modeling (SEM). The results of this study provided theoretical and empirical support for newly developed integrated model. Importance performance matrix analysis (IPMA) revealed that assurance is the most influential factor among all others to determine user's intention to adopt internet banking. These findings provide valuable insight to marketers and managers to understand customer behavior towards adoption of technology, especially in emerging e-payment domain. To the best of our knowledge, this is the first study that investigates internet banking adoption issues with integrated technology model (UTAUT & E-SQ) in South Asia. Finally the study calls for researchers to use current integrated model in other e-commerce domains such as online shopping websites to establish the external validity of the model.

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  • Rahi, Samar & Abd.Ghani, Mazuri & Hafaz Ngah, Abdul, 2019. "Integration of unified theory of acceptance and use of technology in internet banking adoption setting: Evidence from Pakistan," Technology in Society, Elsevier, vol. 58(C).
    • Handle: RePEc:eee:teinso:v:58:y:2019:i:c:s0160791x18300277
    DOI: 10.1016/j.techsoc.2019.03.003
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    7. Wan-Rung Lin & Yi-Hsien Wang & Yi-Min Hung, 2020. "Analyzing the factors influencing adoption intention of internet banking: Applying DEMATEL-ANP-SEM approach," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-25, February.
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    12. Abdul Zahid Khan & Hafiz Ghufran Ali Khan & Muhammad Jam e Kausar Ali Asghar, 2019. "Issues of E-Banking in Pakistan: Managers9apos9 Perceptions about E-Banking Issues," Global Regional Review, Humanity Only, vol. 4(2), pages 93-105, June.
    13. Ferreira, Daniel Brantes & Giovannini, Cristiane & Gromova, Elizaveta & da Rocha Schmidt, Gustavo, 2022. "Arbitration chambers and trust in technology provider: Impacts of trust in technology intermediated dispute resolution proceedings," Technology in Society, Elsevier, vol. 68(C).
    14. Rakesh Kumar & Rubee Singh & Kishore Kumar & Shahbaz Khan & Vincenzo Corvello, 2023. "How Does Perceived Risk and Trust Affect Mobile Banking Adoption? Empirical Evidence from India," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    15. Akansha Mer & Amarpreet Singh Virdi, 2023. "Modeling Millennials’ Adoption Intentions of E-banking: Extending UTAUT with Perceived Risk and Trust," FIIB Business Review, , vol. 12(4), pages 425-438, December.
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    17. Mohammed Bellahcene & Hela Latreche, 2023. "E-Banking Adoption by Algerian Bank Customers: Towards an Integrated Model," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 15(1), pages 1-20, January.

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