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The contingent effect of job automating technology awareness on perceived job insecurity: Exploring the moderating role of organizational culture

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  • Lingmont, Derek N.J.
  • Alexiou, Andreas

Abstract

This study empirically investigates the contingent effect of STARA (Smart Technology, Artificial Intelligence Robotics and Algorithms) awareness on perceived job insecurity for employees working in industries that are expected to face high degrees of automation. More specifically we empirically investigate the moderating role of learning culture and authoritative culture on the relationship between STARA awareness and job insecurity, among 291 individuals. Our findings show a significant positive relationship between STARA awareness and perceived job insecurity. An authoritarian organizational culture further enhances the effects of STARA awareness on perceived job insecurity. Contrary to expectations, the moderating effect of retraining expectations was not statistically supported.

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  • Lingmont, Derek N.J. & Alexiou, Andreas, 2020. "The contingent effect of job automating technology awareness on perceived job insecurity: Exploring the moderating role of organizational culture," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    • Handle: RePEc:eee:tefoso:v:161:y:2020:i:c:s0040162520311288
    DOI: 10.1016/j.techfore.2020.120302
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    5. Ertiö, Titiana & Eriksson, Taina & Rowan, Wendy & McCarthy, Stephen, 2024. "The role of digital leaders’ emotional intelligence in mitigating employee technostress," Business Horizons, Elsevier, vol. 67(4), pages 399-409.
    6. Mauro Caselli & Andrea Fracasso & Arianna Marcolin & Sergio Scicchitano, 2023. "The reassuring effect of firms' technological innovations on workers' job insecurity," International Journal of Manpower, Emerald Group Publishing Limited, vol. 45(4), pages 754-778, October.
    7. Issam A. R. Moghrabi & Sameer Ahmad Bhat & Piotr Szczuko & Rawan A. AlKhaled & Muneer Ahmad Dar, 2023. "Digital Transformation and Its Influence on Sustainable Manufacturing and Business Practices," Sustainability, MDPI, vol. 15(4), pages 1-35, February.
    8. Meng Bai & He Zhang & Junrui Zhang & Yuhui Jiang & Junmin Xu, 2025. "Challenging or Threatening? The Double-Edged Sword Effect of Intelligent Technology Awareness on Accountants’ Unethical Decision-Making," Journal of Business Ethics, Springer, vol. 197(1), pages 159-175, February.
    9. Kang, David Yeonjun & Hur, Won-Moo & Shin, Yuhyung, 2023. "Smart technology and service employees’ job crafting: Relationship between STARA awareness, performance pressure, receiving and giving help, and job crafting," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    10. Yuhong Du & Hazrul Shahiri & Xiahai Wei, 2025. "The penetration of robotic technology, task content routinisation and job satisfaction: Evidence from China," Australian Journal of Management, Australian School of Business, vol. 50(3), pages 876-894, August.
    11. Méndez-Suárez, Mariano & Ćukušić, Maja & Ninčević-Pašalić, Ivana, 2026. "AI FoMO (fear of missing out) in the workplace," Technology in Society, Elsevier, vol. 84(C).
    12. Zhou, Shuai & Yi, Ni & Rasiah, Rajah & Zhao, Haipeng & Mo, Zile, 2024. "An empirical study on the dark side of service employees’ AI awareness: Behavioral responses, emotional mechanisms, and mitigating factors," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    13. Tahira M Probst & Jasmina Tomas & Lara Roll & Darja Maslić Seršić & Lixin Jiang & Melissa R Jenkins, 2024. "Attenuating the relationship between job insecurity and job satisfaction: An examination of the role of organizational learning climate in three countries," Economic and Industrial Democracy, Department of Economic History, Uppsala University, Sweden, vol. 45(2), pages 304-334, May.
    14. Talebian, Ahmadreza & Mishra, Sabyasachee, 2022. "Unfolding the state of the adoption of connected autonomous trucks by the commercial fleet owner industry," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 158(C).
    15. Guanglu Xu & Ming Xue & Jidi Zhao, 2023. "The Association between Artificial Intelligence Awareness and Employee Depression: The Mediating Role of Emotional Exhaustion and the Moderating Role of Perceived Organizational Support," IJERPH, MDPI, vol. 20(6), pages 1-16, March.
    16. Mauro Caselli & Andrea Fracasso & Arianna Marcolin & Sergio Scicchitano, 2025. "Technological innovations and workers’ job insecurity: the moderating role of human resource strategies," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 52(1), pages 153-176, March.
    17. Włoch, Renata & Śledziewska, Katarzyna & Rożynek, Satia, 2025. "Who's afraid of automation? Examining determinants of fear of automation in six European countries," Technology in Society, Elsevier, vol. 81(C).
    18. Ruiz-Palomino, Pablo & Yáñez-Araque, Benito & Jiménez-Estévez, Pedro & Gutiérrez-Broncano, Santiago, 2022. "Can servant leadership prevent hotel employee depression during the COVID-19 pandemic? A mediating and multigroup analysis," Technological Forecasting and Social Change, Elsevier, vol. 174(C).

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