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Risk-taking behavior of technology firms: The role of performance feedback in the video game industry

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  • Situmeang, Frederik B.I.
  • Gemser, Gerda
  • Wijnberg, Nachoem M.
  • Leenders, Mark A.A.M

Abstract

This study focuses on what drives technology-driven companies to engage in risk-taking behavior by serving new markets. Building on the behavioral theory of the firm and prospect theory, this study suggests that technology-driven organizations tend to respond to past performance rather than future possibilities. Using a sample of 5312 video games from 362 game developers, the results reveal that market performance trend and market performance variability have opposing effects on risk-taking behavior: while a positive market performance trend negatively influences a company's tendency to venture into new markets, a high-degree of market performance variability tends to positively influence new market entry. The study also finds opposite results for expert performance trend and expert performance variability: companies with consistently positive expert evaluations are more likely to enter into new markets, while variability in expert evaluations has a negative effect on new market entry. Furthermore, the effects of expert performance trend and variability are conditional on market performance trends. Finally, the results suggest that companies that venture into new markets tend to choose relatively similar markets if these companies are suffering from a negative market performance trend or a negative expert review trend.

Suggested Citation

  • Situmeang, Frederik B.I. & Gemser, Gerda & Wijnberg, Nachoem M. & Leenders, Mark A.A.M, 2016. "Risk-taking behavior of technology firms: The role of performance feedback in the video game industry," Technovation, Elsevier, vol. 54(C), pages 22-34.
    • Handle: RePEc:eee:techno:v:54:y:2016:i:c:p:22-34
    DOI: 10.1016/j.technovation.2016.03.002
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    2. huda, Afan miftakhul, 2020. "Contigency theory dan mediation effect," OSF Preprints 93exb, Center for Open Science.
    3. Walrave, Bob & Gilsing, Victor A., 2023. "Game of skill or game of luck? Distant search in response to performance feedback," Technovation, Elsevier, vol. 121(C).
    4. Sven Heidenreich & Franziska Handrich & Tobias Kraemer, 2023. "Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-20, December.
    5. Franziska Handrich & Sven Heidenreich & Tobias Kraemer, 2022. "Innovate or game over? Examining effects of product innovativeness on video game success," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 987-1002, June.
    6. Zhong, Xi & Chen, Weihong & Ren, Ge, 2022. "The effects of performance shortfalls on firms’ exploitation and exploration R&D internationalization decisions: Does industry environmental matter?," Technovation, Elsevier, vol. 112(C).
    7. GuoHua Cao & WenJun Geng & Jing Zhang & Qi Li, 2023. "Financial constraints, short selling and corporate fraud: Evidence from China," Australian Economic Papers, Wiley Blackwell, vol. 62(2), pages 297-320, June.

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