Consumer rationality in a multidisciplinary perspective
This paper analyzes the “rationality” of purchase: it considers in a critical perspective the hypothesis of the increasing ability of consumers to choose (supported by sociologists), by collecting information on purchase habits and by matching these with responses to the cognitive biases tests, developed by psychology and economics. The hypothesis of a critical consumer appears blurred by a decision-making process revealing the persistence of traditional attitudes with a strong sensitivity to price, alongside the emergence of new cohorts of stimulation on customers, as shown by the focus on the attribute “quality”. It seems that a multidisciplinary approach is beneficial in terms of heuristics.
Volume (Year): 40 (2011)
Issue (Month): 5 ()
|Contact details of provider:|| Web page: http://www.elsevier.com/locate/inca/620175|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Klaus Wertenbroch, 1998. "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, INFORMS, vol. 17(4), pages 317-337.
- D. Vantomme & M. Geuens & J. De Houwer & P. De Pelsmacker, 2004.
"Implicit Attitudes Toward Green Consumer Behavior,"
Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
04/224, Ghent University, Faculty of Economics and Business Administration.
- Vantomme, D. & Geuens, M. & De Houwer, J. & De Pelsmacker, P., 2006. "Implicit attitudes toward green consumer behavior," Vlerick Leuven Gent Management School Working Paper Series 2005-31, Vlerick Leuven Gent Management School.
- Amos Tversky & Daniel Kahneman, 1991. "Loss Aversion in Riskless Choice: A Reference-Dependent Model," The Quarterly Journal of Economics, Oxford University Press, vol. 106(4), pages 1039-1061.
- Raymond S. Hartman & Michael J. Doane & Chi-Keung Woo, 1991. "Consumer Rationality and the Status Quo," The Quarterly Journal of Economics, Oxford University Press, vol. 106(1), pages 141-162.
- Matthias Gysler & Jamie Kruse & Renate Schubert, 2002. "Ambiguity and Gender Differences in Financial Decision Making: An Experimental Examination of Competence and Confidence Effects," CER-ETH Economics working paper series 02/23, CER-ETH - Center of Economic Research (CER-ETH) at ETH Zurich.
- Tversky, Amos & Kahneman, Daniel, 1986. "Rational Choice and the Framing of Decisions," The Journal of Business, University of Chicago Press, vol. 59(4), pages 251-278, October.
- Zeelenberg, M. & van Dijk, E. & van den Bos, K. & Pieters, R., 2002. "The inaction effect in the psychology of regret," Other publications TiSEM a29106c0-2319-4f60-b213-8, Tilburg University, School of Economics and Management.
When requesting a correction, please mention this item's handle: RePEc:eee:soceco:v:40:y:2011:i:5:p:516-522. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dana Niculescu)
If references are entirely missing, you can add them using this form.