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Wa(h)re Liebe: Was Online-Dating-Plattformen über zweiseitige Märkte lehren

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Abstract

Dating-Plattformen werden aufgrund des vergleichsweise einfachen Geschäftsmodells und der klaren Unterscheidung der Marktseiten anhand des Geschlechts regelmäßig als Beispiel für zweiseitige Märkte genannt. Hinsichtlich der Preissetzung entspricht der Markt jedoch nicht den Implikationen der Theorie. Dies liegt nicht an regulatorischen Vorgaben, weil eine Preisdifferenzierung aktuell nicht im Widerspruch zum Allgemeinen Gleichbehandlungsgesetz steht und damit erlaubt ist. Zum einen kann ein fehlendes Bewusstsein für die Besonderheit des Marktes ursächlich für eine fehlende Preisdifferenzierung sein. Dies hat eine geringe Effizienz aufgrund der nicht erfolgten Internalisierung der indirekten Netzwerkeffekte zur Folge. Zum anderen gibt es Indizien für Ungleichheitsaversion bei den Plattformnutzern. Diese wirken entgegen der indirekten Netzwerkeffekte, sodass gleiche Preise für die Marktseiten folgerichtig sein können. Damit wird ein Aspekt aufgezeigt, um den die Theorie zweiseitiger Märkte erweitert werden kann.

Suggested Citation

  • Wiebke Roß & Jens Weghake, 2018. "Wa(h)re Liebe: Was Online-Dating-Plattformen über zweiseitige Märkte lehren," TUC Working Papers in Economics 0017, Abteilung für Volkswirtschaftslehre, Technische Universität Clausthal (Department of Economics, Technical University Clausthal).
    • Handle: RePEc:tuc:tucewp:0017
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    More about this item

    Keywords

    Plattformmärkte; Theorie zweiseitiger Märkte; Ungleichheitsaversion; Fallstudie;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L89 - Industrial Organization - - Industry Studies: Services - - - Other
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • D62 - Microeconomics - - Welfare Economics - - - Externalities

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