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Reciprocity, social ties, and competition in markets for experience goods

  • Huck, Steffen
  • Tyran, Jean-Robert

Reciprocal customers may disproportionately improve the performance of markets for experience goods. Reciprocal customers reward (punish) firms for providing good (bad) quality by upholding (terminating) the customer relation. This may induce firms to provide good quality which, in turn, may induce a positive externality for nonreciprocal customers who would, in the absence of reciprocal types, face market breakdown. This efficiency-enhancing effect of reciprocity is boosted when there are social ties between consumers and competition between firms. The existence of social ties or competition alone does not improve market performance.

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Article provided by Elsevier in its journal Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics).

Volume (Year): 36 (2007)
Issue (Month): 2 (April)
Pages: 191-203

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Handle: RePEc:eee:soceco:v:36:y:2007:i:2:p:191-203
Contact details of provider: Web page: http://www.elsevier.com/locate/inca/620175

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