IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v76y2024ics0969698923003090.html
   My bibliography  Save this article

The impact of consumer heterogeneity in the product life cycle on the diffusion patterns of user reviews and sales

Author

Listed:
  • Yuhsiang, Lin
  • Lichung, Jen

Abstract

Extant studies have yielded conflicting results on the impact of user review volume, valence, and variance on sales. To resolve the conflict, our study proposes including consumer heterogeneity at different stages of the product life cycle (PLC). Utilizing the Bass model and mimicking the measurements of innovators and imitators in the PLC, we found that initiators and followers can effectively capture the dynamic nature of the user reviews. Analyzing 1,050,120 user reviews from the film industry reveals that volume significantly positively impacts early PLC sales and valence influences later PLC sales. Surprisingly, polarized reviews positively affect sales throughout all periods.

Suggested Citation

  • Yuhsiang, Lin & Lichung, Jen, 2024. "The impact of consumer heterogeneity in the product life cycle on the diffusion patterns of user reviews and sales," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    • Handle: RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003090
    DOI: 10.1016/j.jretconser.2023.103558
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969698923003090
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2023.103558?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003090. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.