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Extending the resource-based view: Effects of strategic orientation toward community on small business performance

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  • Campbell, Jeffrey M.
  • Park, Joohyung

Abstract

The current study explores factors relating to self-interest, corporate social responsibility, and a resource-based strategy to help predict small business performance across a number of domains including retailing and service-based industries. Combining the resource-based view and instrumental stakeholder approach, we suggest that resources such as social capital, entrepreneurial orientation, and intellectual capital along with strategic management of community as a stakeholder contribute to small business performance. Results from a national survey of small businesses supported the importance of both the resource-based view and the instrumental stakeholder approach to overall performance.

Suggested Citation

  • Campbell, Jeffrey M. & Park, Joohyung, 2017. "Extending the resource-based view: Effects of strategic orientation toward community on small business performance," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 302-308.
    • Handle: RePEc:eee:joreco:v:34:y:2017:i:c:p:302-308
    DOI: 10.1016/j.jretconser.2016.01.013
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    References listed on IDEAS

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    3. Priscillah Wanjiru Gitau & Robert Abayo & Priscillah Wanjiru Gitau, 2020. "Influence of Organizational Resource Allocation and Strategy Communication on Organizational Performance of Selected Supermarkets in Nairobi County," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(8), pages 331-340, August.
    4. Khawaja Fawad Latif & Aymen Sajjad & Rabia Bashir & Muhammad Bilal Shaukat & Muhammad Bilal Khan & Umar Farooq Sahibzada, 2020. "Revisiting the relationship between corporate social responsibility and organizational performance: The mediating role of team outcomes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1630-1641, July.
    5. Grimmer, Louise & Grimmer, Martin & Mortimer, Gary, 2018. "The more things change the more they stay the same: A replicated study of small retail firm resources," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 54-63.
    6. Byun, Sang-Eun & Han, Siyuan & Kim, Hyejeong & Centrallo, Carol, 2020. "US small retail businesses’ perception of competition: Looking through a lens of fear, confidence, or cooperation," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    7. Gilboa, Shaked & Seger-Guttmann, Tali & Mimran, Ofir, 2019. "The unique role of relationship marketing in small businesses’ customer experience," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 152-164.
    8. Nusrat Hafiz & Ahmad Shaharudin Abdul Latiff & Md Asadul Islam & Abu Naser Mohammad Saif & Sazali Abd Wahab, 2022. "Towards the Underlying Theories of Small Firm Growth: A Literature Review," FIIB Business Review, , vol. 11(1), pages 36-51, March.
    9. Ferreira, João J.M. & Fernandes, Cristina I. & Ferreira, Fernando A.F., 2022. "What makes organizations unique? Looking inside the box," Journal of Business Research, Elsevier, vol. 139(C), pages 664-674.
    10. Tajeddini, Kayhan & Gamage, Thilini Chathurika & Tajdini, Javad & Qalati, Sikandar Ali & Siddiqui, Faiza, 2023. "Achieving sustained competitive advantage in retail and consumer service firms: The role of entrepreneurial orientation and entrepreneurial bricolage," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    11. Moore, Winston & Kinch, Christopher, 2021. "Greening small businesses in small States: the case of Barbados," Revista CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), April.
    12. Gareth RT White & Anthony Samuel & David Pickernell & Dan Taylor & Rachel Mason-Jones, 2018. "Social entrepreneurs in challenging places: A Delphi study of experiences and perspectives," Local Economy, London South Bank University, vol. 33(8), pages 800-821, December.
    13. Bressan, Alessandro & Duarte Alonso, Abel & Thi Kim Vu, Oanh, 2023. "Business-community relations under COVID-19: A study of micro and small firms," Journal of Business Research, Elsevier, vol. 155(PA).

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