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Is small business better than big business for marketing managers?

Author

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  • Singhapakdi, Anusorn
  • Sirgy, M. Joseph
  • Lee, Dong-Jin

Abstract

This survey of marketing managers compares small business firms with large ones in relation to explicit and implicit ethics institutionalization, quality of work life (QWL), job satisfaction, esprit de corps, and organizational commitment. The results reveal that large firms tend to have a higher degree of explicit ethics institutionalization than smaller firms but not in relation to implicit ethics institutionalization. The results also reveal that marketing managers in small firms report higher levels of job satisfaction, esprit de corps, and organizational commitment compared to marketing managers in large firms. The study findings also show that marketing managers in small firms report higher levels of overall QWL, particularly higher-order QWL than managers in large firms.

Suggested Citation

  • Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin, 2010. "Is small business better than big business for marketing managers?," Journal of Business Research, Elsevier, vol. 63(4), pages 418-423, April.
  • Handle: RePEc:eee:jbrese:v:63:y:2010:i:4:p:418-423
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    References listed on IDEAS

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    1. Akaah, Ishmael P., 1997. "Influence of Deontological and Teleological Factors on Research Ethics Evaluations," Journal of Business Research, Elsevier, vol. 39(2), pages 71-80, June.
    2. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    3. Singhapakdi, Anusorn, 1999. "Perceived Importance of Ethics and Ethical Decisions in Marketing," Journal of Business Research, Elsevier, vol. 45(1), pages 89-99, May.
    4. Sean Valentine & Gary Fleischman, 2008. "Ethics Programs, Perceived Corporate Social Responsibility and Job Satisfaction," Journal of Business Ethics, Springer, vol. 77(2), pages 159-172, January.
    5. Dubinsky, Alan J. & Loken, Barbara, 1989. "Analyzing ethical decision making in marketing," Journal of Business Research, Elsevier, vol. 19(2), pages 83-107, September.
    6. Roman, Sergio & Ruiz, Salvador, 2005. "Relationship outcomes of perceived ethical sales behavior: the customer's perspective," Journal of Business Research, Elsevier, vol. 58(4), pages 439-445, April.
    7. Baker, Thomas L. & Hunt, Tammy G. & Andrews, Martha C., 2006. "Promoting ethical behavior and organizational citizenship behaviors: The influence of corporate ethical values," Journal of Business Research, Elsevier, vol. 59(7), pages 849-857, July.
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    Blog mentions

    As found by EconAcademics.org, the blog aggregator for Economics research:
    1. Is There Hope for Small Firms, the Have-Nots in the World of Big Data?
      by Christina Donnelly in HBR Blog Network on 2013-12-10 20:00:19

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    1. repec:eee:joreco:v:34:y:2017:i:c:p:302-308 is not listed on IDEAS
    2. Singhapakdi, Anusorn & Sirgy, M. Joseph & Lee, Dong-Jin & Senasu, Kalayanee & Yu, Grace B. & Nisius, Amiee Mellon, 2014. "Gender disparity in job satisfaction of Western versus Asian managers," Journal of Business Research, Elsevier, vol. 67(6), pages 1257-1266.

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