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The role of religious leaders on digital piracy attitude and intention

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  • Casidy, Riza
  • Phau, Ian
  • Lwin, Michael

Abstract

This study examines the role of religious leaders and individual's religiousness in affecting attitude towards digital piracy and behavior intention. The data analysis of 400 usable responses from a religious organisations provided several significant relationships. Attitude towards digital piracy and subjective norms has a negative relationship with digital piracy intention. There are also significant differences between highly religious and less religious respondents in terms of their attitude towards digital piracy, motivation to comply with their religious leaders, and intention to engage in digital piracy behavior.

Suggested Citation

  • Casidy, Riza & Phau, Ian & Lwin, Michael, 2016. "The role of religious leaders on digital piracy attitude and intention," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 244-252.
    • Handle: RePEc:eee:joreco:v:32:y:2016:i:c:p:244-252
    DOI: 10.1016/j.jretconser.2016.04.006
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    6. Koay, Kian Yeik & Tjiptono, Fandy & Sandhu, Manjit Singh, 2020. "Digital piracy among consumers in a developing economy: A comparison of multiple theory-based models," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).

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