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Music Piracy on the Web – How Effective are Anti-Piracy Arguments? Evidence from the Theory of Planned Behaviour


  • Alain d’Astous


  • François Colbert


  • Daniel Montpetit


This article presents the results of an experiment in which three different types of anti-piracy arguments were tested among 139 young adult consumers susceptible to engage in swapping music over the Internet: (1) stressing the negative personal consequences of pirating music, (2) stressing the negative consequences for the artists, and (3) stressing the unethical nature of this behaviour. The psychological determinants of music piracy behaviour were modeled in part with (1991) Ajzen’s theory of planned behaviour. The results show that the intention to swap music on-line depended on one’s attitude toward music piracy, one’s perception that important others want that this behaviour be performed, and one’s perceived competency in doing so. In addition, having swapped music on-line in the past had a strong influence on one’s intention to do it again. Contrary to expectations, the anti-piracy arguments had no significant impact on the behavioural dynamics underlying on-line music piracy. Copyright Springer 2005

Suggested Citation

  • Alain d’Astous & François Colbert & Daniel Montpetit, 2005. "Music Piracy on the Web – How Effective are Anti-Piracy Arguments? Evidence from the Theory of Planned Behaviour," Journal of Consumer Policy, Springer, vol. 28(3), pages 289-310, September.
  • Handle: RePEc:kap:jcopol:v:28:y:2005:i:3:p:289-310
    DOI: 10.1007/s10603-005-8489-5

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    Cited by:

    1. Oylum Korkut Altuna & F. Müge Arslan & A. Ercan Gegez & Özge Sýðýrcý, 2016. "Development of a Scale on e-Consumers’ Attitudes towards Ethically Questionable Online Behaviors," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 30(1), pages 99-134.
    2. Teemu Kautonen & Marco Van Gelderen & Erno T. Tornikoski, 2011. "Predicting entrepreneurial behaviour: a test of the theory of planned behaviour," Post-Print hal-00741505, HAL.
    3. Rúben Meireles & Pedro Campos, 2016. "Digital Piracy: Factors That Influence The Intention To Pirate – A Structural Equation Model Approach," FEP Working Papers 573, Universidade do Porto, Faculdade de Economia do Porto.
    4. repec:eee:joreco:v:18:y:2011:i:2:p:132-140 is not listed on IDEAS
    5. Jonathan Dörr & Thomas Wagner & Alexander Benlian & Thomas Hess, 2013. "Music as a Service as an Alternative to Music Piracy?," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 5(6), pages 383-396, December.
    6. repec:eee:joreco:v:32:y:2016:i:c:p:86-95 is not listed on IDEAS
    7. Mateja Kos Koklic & Monika Kukar-Kinney & Irena Vida, 2016. "Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation," Journal of Business Ethics, Springer, vol. 134(1), pages 15-27, March.
    8. repec:kap:jbuset:v:143:y:2017:i:3:d:10.1007_s10551-015-2789-8 is not listed on IDEAS
    9. Cheolho Yoon, 2011. "Theory of Planned Behavior and Ethics Theory in Digital Piracy: An Integrated Model," Journal of Business Ethics, Springer, vol. 100(3), pages 405-417, May.
    10. Hassan Aleassa & John Pearson & Scott McClurg, 2011. "Investigating Software Piracy in Jordan: An Extension of the Theory of Reasoned Action," Journal of Business Ethics, Springer, vol. 98(4), pages 663-676, February.
    11. Michel Clement & Arvind Rangaswamy & Srikant Vadali, 2012. "Consumer Responses to Legal Music Download Services that Compete with Illegal Alternatives," Service Science, INFORMS, vol. 4(1), pages 4-23, March.
    12. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
    13. Barbara Culiberg, 2015. "The Role of Moral Philosophies and Value Orientations in Consumer Ethics: a Post-Transitional European Country Perspective," Journal of Consumer Policy, Springer, vol. 38(3), pages 211-228, September.
    14. A. Leeuw & Pierre Valois & Alexandre Morin & Peter Schmidt, 2014. "Gender Differences in Psychosocial Determinants of University Students’ Intentions to Buy Fair Trade Products," Journal of Consumer Policy, Springer, vol. 37(4), pages 485-505, December.
    15. Clayton Davies & Glenn Parry & Janet Carruthers & Marcus Kepple-Palmer, 2015. "The Epistemological Foundations of Music Piracy in the Digital Marketplace," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(4), pages 42-53.
    16. Kirsten Robertson & Lisa McNeill & James Green & Claire Roberts, 2012. "Illegal Downloading, Ethical Concern, and Illegal Behavior," Journal of Business Ethics, Springer, vol. 108(2), pages 215-227, June.
    17. repec:spr:infosf:v:14:y:2012:i:2:d:10.1007_s10796-010-9236-2 is not listed on IDEAS
    18. repec:eee:joreco:v:32:y:2016:i:c:p:244-252 is not listed on IDEAS

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