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Digital piracy intention: a comparison of theoretical models

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  • Cheolho Yoon

Abstract

Digital piracy intention research has yielded different sets of piracy intention determinants based on various theoretical models. In this study, we reviewed the digital piracy literature and empirically compared two theoretical models, which are the models most often used: the theory of planned behaviour (TPB) and the Hunt–Vitell ethical decision model. Data were obtained from university students in South Korea, and structural equation modelling (SEM) was employed to examine and compare the two competing theoretical models in terms of explanatory power, overall model fit and paths' significance. The findings of this study revealed that the TPB is a more appropriate model for predicting digital piracy than the Hunt–Vitell ethical decision model.

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  • Cheolho Yoon, 2012. "Digital piracy intention: a comparison of theoretical models," Behaviour and Information Technology, Taylor & Francis Journals, vol. 31(6), pages 565-576.
    • Handle: RePEc:taf:tbitxx:v:31:y:2012:i:6:p:565-576
    DOI: 10.1080/0144929X.2011.602424
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    Cited by:

    1. Izzatul Jannah & Muamar Nur Kholid, 2020. "Ethics theory and theory of reasoned action in e-book piracy: An empirical study of accounting students," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(3), pages 114-122, April.
    2. Aimee E. Smith & Natalina Zlatevska & Rafi M. M. I. Chowdhury & Alex Belli, 2023. "A Meta-Analytical Assessment of the Effect of Deontological Evaluations and Teleological Evaluations on Ethical Judgments/Intentions," Journal of Business Ethics, Springer, vol. 188(3), pages 553-588, December.
    3. Casidy, Riza & Phau, Ian & Lwin, Michael, 2016. "The role of religious leaders on digital piracy attitude and intention," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 244-252.
    4. Koay, Kian Yeik & Tjiptono, Fandy & Sandhu, Manjit Singh, 2020. "Digital piracy among consumers in a developing economy: A comparison of multiple theory-based models," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    5. Peter Mudrack & E. Mason, 2013. "Ethical Judgments: What Do We Know, Where Do We Go?," Journal of Business Ethics, Springer, vol. 115(3), pages 575-597, July.
    6. Ashraf Elsafty & Abdulaziz Boghdady, 2022. "The Cognitive Determinants Influencing Consumer Purchase-Intention Towards Subscription Video on Demand (SVoD): Case of Egypt," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 1-95, December.

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