Deriving age and gender from forenames for consumer analytics
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DOI: 10.1016/j.jretconser.2016.02.007
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- Xiaodong Cao & Piers MacNaughton & Zhengyi Deng & Jie Yin & Xi Zhang & Joseph G. Allen, 2018. "Using Twitter to Better Understand the Spatiotemporal Patterns of Public Sentiment: A Case Study in Massachusetts, USA," IJERPH, MDPI, vol. 15(2), pages 1-15, February.
- Zhuang, Zheng-Yun & Chung, Cheng-Kung, 2024. "Dissecting the visiting willingness of driving visitors facing a retail market's dual-pricing policy for parking," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
- Sestino, Andrea & Prete, Maria Irene & Piper, Luigi & Guido, Gianluigi, 2020. "Internet of Things and Big Data as enablers for business digitalization strategies," Technovation, Elsevier, vol. 98(C).
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Keywords
Age; Gender; Geodemographics; Big Data; Social media;All these keywords.
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