Adaptive aspirations and contributions to a public good: Generic advertising as a response to decline
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Volume (Year): 92 (2003)
Issue (Month): 1-2 ()
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References listed on IDEAS
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- Levinthal, Daniel & March, James G., 1981. "A model of adaptive organizational search," Journal of Economic Behavior & Organization, Elsevier, vol. 2(4), pages 307-333, December.
- McCusker, Christopher & Carnevale, Peter J., 1995. "Framing in Resource Dilemmas: Loss Aversion and the Moderating Effects of Sanctions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 61(2), pages 190-201, February.
- Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-54, July/Aug..
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