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Which Is Better: Simultaneous or Sequential Choice?

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  • Read, Daniel
  • Antonides, Gerrit
  • van den Ouden, Laura
  • Trienekens, Harry

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  • Read, Daniel & Antonides, Gerrit & van den Ouden, Laura & Trienekens, Harry, 2001. "Which Is Better: Simultaneous or Sequential Choice?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 84(1), pages 54-70, January.
    • Handle: RePEc:eee:jobhdp:v:84:y:2001:i:1:p:54-70
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    References listed on IDEAS

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    1. Shlomo Benartzi & Richard H. Thaler, 1999. "Risk Aversion or Myopia? Choices in Repeated Gambles and Retirement Investments," Management Science, INFORMS, vol. 45(3), pages 364-381, March.
    2. Shlomo Benartzi & Richard H. Thaler, 1995. "Myopic Loss Aversion and the Equity Premium Puzzle," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 110(1), pages 73-92.
    3. Simonson, Itamar & Winer, Russell S, 1992. "The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(1), pages 133-138, June.
    4. Read, Daniel & Loewenstein, George & Rabin, Matthew, 1999. "Choice Bracketing," Journal of Risk and Uncertainty, Springer, vol. 19(1-3), pages 171-197, December.
    5. Jeremy J. Siegel & Richard H. Thaler, 1997. "Anomalies: The Equity Premium Puzzle," Journal of Economic Perspectives, American Economic Association, vol. 11(1), pages 191-200, Winter.
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    Cited by:

    1. Jeff Galak & Justin Kruger & George Loewenstein, 2011. "Is variety the spice of life? It all depends on the rate of consumption," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(3), pages 230-238, April.
    2. Linda Court Salisbury & Fred M. Feinberg, 2010. "Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test," Marketing Science, INFORMS, vol. 29(1), pages 1-17, 01-02.
    3. Simonson, Itamar & Kramer, Thomas & Young, Maia, 2003. "Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice," Research Papers 1788, Stanford University, Graduate School of Business.
    4. Yicheng Song & Nachiketa Sahoo & Elie Ofek, 2019. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation," Management Science, INFORMS, vol. 65(8), pages 3737-3757, August.
    5. Simonson, Itamar & Kramer, Thomas & Young, Maia J., 2004. "Effect propensity," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 156-174, November.
    6. Dmitriy Volinskiy & Michele Veeman & Wiktor Adamowicz, 2011. "Allocation of public funds to R&D: a portfolio choice-styled decision model and a biotechnology case study," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 34(2), pages 121-139, November.
    7. Volinskiy, Dmitriy & Bergstrom, John C. & Cornwell, Christopher M., 2005. "A Pseudo-Sequential Choice Model for Valuing Multiple Environmental Policy or Program Components in Contingent Valuation Applications," 2005 Annual meeting, July 24-27, Providence, RI 19109, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Daniel Kahneman & Richard H. Thaler, 2006. "Anomalies: Utility Maximization and Experienced Utility," Journal of Economic Perspectives, American Economic Association, vol. 20(1), pages 221-234, Winter.
    9. C. Goukens & S. Dewitte & I. Anthoons, 2003. "When New Feels Good. Enhancing Variety Seeking by Using Subtle Priming," Review of Business and Economic Literature, KU Leuven, Faculty of Economics and Business (FEB), Review of Business and Economic Literature, vol. 0(3), pages 469-488.
    10. Yan Zhang & Leilei Gao, 2016. "Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(2), pages 230-245.
    11. Brocas, Isabelle & Carrillo, Juan D. & Sachdeva, Ashish, 2018. "The path to equilibrium in sequential and simultaneous games: A mousetracking study," Journal of Economic Theory, Elsevier, vol. 178(C), pages 246-274.
    12. repec:cup:judgdm:v:6:y:2011:i:3:p:230-238 is not listed on IDEAS
    13. Hedesstrom, Ted Martin & Svedsater, Henrik & Garling, Tommy, 2007. "Determinants of the use of heuristic choice rules in the Swedish Premium Pension Scheme: An Internet-based survey," Journal of Economic Psychology, Elsevier, vol. 28(1), pages 113-126, January.
    14. Edward H. Chang & Erika L. Kirgios & Aneesh Rai & Katherine L. Milkman, 2020. "The Isolated Choice Effect and Its Implications for Gender Diversity in Organizations," Management Science, INFORMS, vol. 66(6), pages 2752-2761, June.

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