Medium is a powerful message: Pictures signal less power than words
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DOI: 10.1016/j.obhdp.2022.104132
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- Naletelich, Kelly & Ketron, Seth & Alejandro Gelves, J., 2023. "Curbing texting & driving with advertising co-creation," Journal of Business Research, Elsevier, vol. 156(C).
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Keywords
Medium; Pictures; Words; Zoom; Emojis; Logos; Power; Psychological distance;All these keywords.
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