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Does e-cigarette advertising encourage adult smokers to quit?

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  • Dave, Dhaval
  • Dench, Daniel
  • Grossman, Michael
  • Kenkel, Donald S.
  • Saffer, Henry

Abstract

We provide the first causal evidence on whether e-cigarette advertising on television and in magazines encourages adult smokers to quit. We find the answer to be yes for TV advertising but no for magazine advertising. Our results indicate that a policy banning TV advertising of e-cigs would have reduced the number of smokers who quit in the recent past by approximately 3%. If the FDA were not considering regulations and mandates, e-cig ads might have reached the number of nicotine replacement therapy TV ads during that period. That would have increased the number of smokers who quit by around 10%.

Suggested Citation

  • Dave, Dhaval & Dench, Daniel & Grossman, Michael & Kenkel, Donald S. & Saffer, Henry, 2019. "Does e-cigarette advertising encourage adult smokers to quit?," Journal of Health Economics, Elsevier, vol. 68(C).
    • Handle: RePEc:eee:jhecon:v:68:y:2019:i:c:s0167629619301870
    DOI: 10.1016/j.jhealeco.2019.102227
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    Citations

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    Cited by:

    1. Johanna Catherine Maclean & John Buckell, 2021. "Information and sin goods: Experimental evidence on cigarettes," Health Economics, John Wiley & Sons, Ltd., vol. 30(2), pages 289-310, February.
    2. Dhaval Dave & Daniel Dench & Donald Kenkel & Alan Mathios & Hua Wang, 2020. "News that takes your breath away: risk perceptions during an outbreak of vaping-related lung injuries," Journal of Risk and Uncertainty, Springer, vol. 60(3), pages 281-307, June.
    3. Cotti, Chad & Courtemanche, Charles & Maclean, Joanna Catherine & Nesson, Erik & Pesko, Michael F. & Tefft, Nathan W., 2022. "The effects of e-cigarette taxes on e-cigarette prices and tobacco product sales: Evidence from retail panel data," Journal of Health Economics, Elsevier, vol. 86(C).
    4. Kimberly G. Wagoner & David M. Reboussin & Jessica L. King & Elizabeth Orlan & Jennifer Cornacchione Ross & Erin L. Sutfin, 2019. "Who Is Exposed to E-Cigarette Advertising and Where? Differences between Adolescents, Young Adults and Older Adults," IJERPH, MDPI, vol. 16(14), pages 1-11, July.
    5. Michael F. Pesko, 2023. "Effects of e-cigarette minimum legal sales ages on youth tobacco use in the United States," Journal of Risk and Uncertainty, Springer, vol. 66(3), pages 261-277, June.
    6. Henry Saffer & Daniel Dench & Michael Grossman & Dhaval Dave, 2020. "E-cigarettes and adult smoking: Evidence from Minnesota," Journal of Risk and Uncertainty, Springer, vol. 60(3), pages 207-228, June.
    7. Dean R. Lillard, 2020. "The Economics of Nicotine Consumption," NBER Working Papers 26912, National Bureau of Economic Research, Inc.
    8. Cotti, Chad & Nesson, Erik & Tefft, Nathan, 2018. "The relationship between cigarettes and electronic cigarettes: Evidence from household panel data," Journal of Health Economics, Elsevier, vol. 61(C), pages 205-219.
    9. Johanna Catherine Maclean & John Buckell & Joachim Marti, 2019. "Information Source and Cigarettes: Experimental Evidence on the Messenger Effect," NBER Working Papers 25632, National Bureau of Economic Research, Inc.
    10. A. Selya & R. Wissmann & S. Shiffman & S. Chandra & M. Sembower & J. Joselow & S. Kim, 2023. "Sales of Electronic Nicotine Delivery Systems (ENDS) and Cigarette Sales in the USA: A Trend Break Analysis," Journal of Consumer Policy, Springer, vol. 46(1), pages 79-93, March.

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    More about this item

    Keywords

    E-cigarettes; Advertising; Quit behavior;
    All these keywords.

    JEL classification:

    • I10 - Health, Education, and Welfare - - Health - - - General
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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