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How the demand for insurance became behavioral


  • Corcos, Anne
  • Montmarquette, Claude
  • Pannequin, François


Recent developments in research on insurance reveal a shift towards behavioral insurance. Decisions remain rational but in a broader framework of reference that accounts for the role of loss aversion, ambiguity, framing, reference points, and emotions in people's decisions. In this special issue, many of those points are discussed in connection with the demand for insurance. Some of the major insurance puzzles, such as insufficient demand for coverage, the crowding-out effect between insurance mechanisms, and the opportunism in the insurance market that arises from asymmetric information are covered. This paper introduces 24 texts on behavioral insurance.

Suggested Citation

  • Corcos, Anne & Montmarquette, Claude & Pannequin, François, 2020. "How the demand for insurance became behavioral," Journal of Economic Behavior & Organization, Elsevier, vol. 180(C), pages 590-595.
  • Handle: RePEc:eee:jeborg:v:180:y:2020:i:c:p:590-595
    DOI: 10.1016/j.jebo.2020.09.001

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    References listed on IDEAS

    1. Shawn Cole & Xavier Gine & Jeremy Tobacman & Petia Topalova & Robert Townsend & James Vickery, 2013. "Barriers to Household Risk Management: Evidence from India," American Economic Journal: Applied Economics, American Economic Association, vol. 5(1), pages 104-135, January.
    2. Shlomo Benartzi & Alessandro Previtero & Richard H. Thaler, 2011. "Annuitization Puzzles," Journal of Economic Perspectives, American Economic Association, vol. 25(4), pages 143-164, Fall.
    3. Liran Einav & Amy Finkelstein, 2018. "Moral Hazard in Health Insurance: What We Know and How We Know It," Journal of the European Economic Association, European Economic Association, vol. 16(4), pages 957-982.
    4. Loomes, Graham & Sugden, Robert, 1982. "Regret Theory: An Alternative Theory of Rational Choice under Uncertainty," Economic Journal, Royal Economic Society, vol. 92(368), pages 805-824, December.
    5. Zeelenberg, M. & van Dijk, W.W. & Manstead, A.S.R., 1998. "The experience of regret and disappointment," Other publications TiSEM 57c0c58e-e9a1-49f0-a024-d, Tilburg University, School of Economics and Management.
    6. Neil A. Doherty & Harris Schlesinger, 1990. "Rational Insurance Purchasing: Consideration of Contract Nonperformance," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 105(1), pages 243-253.
    7. Aseervatham, Vijay & Jaspersen, Johannes G. & Richter, Andreas, 2015. "The affection effect in an incentive compatible insurance demand experiment," Economics Letters, Elsevier, vol. 131(C), pages 34-37.
    8. Peter Klibanoff & Massimo Marinacci & Sujoy Mukerji, 2005. "A Smooth Model of Decision Making under Ambiguity," Econometrica, Econometric Society, vol. 73(6), pages 1849-1892, November.
    9. Michael Rothschild & Joseph Stiglitz, 1976. "Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 90(4), pages 629-649.
    10. Jon Elster, 1998. "Emotions and Economic Theory," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 47-74, March.
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    Cited by:

    1. Eling, Martin & Ghavibazoo, Omid & Hanewald, Katja, 2021. "Willingness to take financial risks and insurance holdings: A European survey," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 95(C).
    2. Milos Borozan & Loreta Cannito & Barbara Luppi, 2022. "A tale of two ambiguities: A conceptual overview of findings from economics and psychology," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 6(S1), pages 11-21, July.
    3. Paul Hudson & Annegret H. Thieken, 2022. "The presence of moral hazard regarding flood insurance and German private businesses," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 112(2), pages 1295-1319, June.
    4. Kunal Rajesh Lahoti & Shivani Hanji & Pratik Kamble & Kavita Vemuri, 2023. "Impact of Loss-Framing and Risk Attitudes on Insurance Purchase: Insights from a Game-like Interface Study," Papers 2310.13300,
    5. Feng, Jingbing & Xu, Xian & Zou, Hong, 2023. "Risk communication clarity and insurance demand: The case of the COVID-19 pandemic," Journal of Economic Dynamics and Control, Elsevier, vol. 146(C).

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