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Does safety-oriented corporate social responsibility promote innovation in the Thai trucking industry?

Author

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  • Ueki, Yasushi
  • Jeenanunta, Chawalit
  • Machikita, Tomohiro
  • Tsuji, Masatsugu

Abstract

Modern-day firms need to become more innovative while complying strictly with increasingly complex legal and regulatory requirements and fulfilling their corporate social responsibility (CSR) for multiple stakeholders. How to turn legal, regulatory, and voluntary requirements into business opportunities is a new managerial challenge for firms. This study investigates the relationship between safety-oriented CSR and innovation, using the case of Thai trucking industry. To empirically examine the relationship between CSR and innovation, this study performs a path analysis and fuzzy-set qualitative comparative analysis (fsQCA). The empirical results support the association between CSR and innovation. However, skilled employees are key elements for firms to stimulate innovation with CSR activities.

Suggested Citation

  • Ueki, Yasushi & Jeenanunta, Chawalit & Machikita, Tomohiro & Tsuji, Masatsugu, 2016. "Does safety-oriented corporate social responsibility promote innovation in the Thai trucking industry?," Journal of Business Research, Elsevier, vol. 69(11), pages 5371-5376.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5371-5376
    DOI: 10.1016/j.jbusres.2016.04.140
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    References listed on IDEAS

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    Cited by:

    1. Suyun Chen & Yu Ji, 2022. "Do Corporate Social Responsibility Categories Distinctly Influence Innovation? A Resource-Based Theory Perspective," Sustainability, MDPI, vol. 14(6), pages 1-25, March.
    2. Yan lI, 2022. "Corporate Social Responsibility of Chinese Manufacturing Companies' effect on Green Business Strategy, Innovation and Performance," Technium Social Sciences Journal, Technium Science, vol. 31(1), pages 522-552, May.
    3. Qinghua Zhu & Fei Zou & Pan Zhang, 2019. "The role of innovation for performance improvement through corporate social responsibility practices among small and medium‐sized suppliers in China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 341-350, March.
    4. Yun‐an Bai, 2022. "Corporate social responsibility and corporate innovation output: Empirical evidence based on Chinese listed companies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3534-3547, December.
    5. Chege, Samwel Macharia & Wang, Daoping, 2020. "The influence of technology innovation on SME performance through environmental sustainability practices in Kenya," Technology in Society, Elsevier, vol. 60(C).
    6. Broadstock, David C. & Matousek, Roman & Meyer, Martin & Tzeremes, Nickolaos G., 2020. "Does corporate social responsibility impact firms' innovation capacity? The indirect link between environmental & social governance implementation and innovation performance," Journal of Business Research, Elsevier, vol. 119(C), pages 99-110.

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    Keywords

    Truck; Safety; CSR; Innovation; QCA;
    All these keywords.

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