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Keeping the faith! Drivers of participation in spiritually-based communities

Author

Listed:
  • Granger, Karen
  • Lu, Vinh Nhat
  • Conduit, Jodie
  • Veale, Roberta
  • Habel, Cullen

Abstract

Spiritually based communities (SBCs) provide a range of economic and social benefits to society. Declining memberships prompt a need for greater understanding and insight into the factors that drive participation in these communities. This study provides a conceptual model depicting religiosity as the core driver of donation of time, money and attendances at religious services. The model further indicates that the impact of belief in a ‘higher being’ on participation in SBCs is moderated by age, income, time available for socialization, desire to make a social contribution, and need for social interaction. A preliminary investigation in Australia provides strong support for the model, serving as a starting point for a number of future studies on the behaviors of SBC members.

Suggested Citation

  • Granger, Karen & Lu, Vinh Nhat & Conduit, Jodie & Veale, Roberta & Habel, Cullen, 2014. "Keeping the faith! Drivers of participation in spiritually-based communities," Journal of Business Research, Elsevier, vol. 67(2), pages 68-75.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:2:p:68-75
    DOI: 10.1016/j.jbusres.2013.03.013
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    References listed on IDEAS

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    1. Lisiane Costa Pereira & Emerson Wagner Mainardes & Silveli Cristo-Andrade, 2023. "Antecedents of the faithful’s loyalty," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 20(2), pages 289-318, June.
    2. Higgins, Leighanne & Hamilton, Kathy, 2016. "Mini-miracles: Transformations of self from consumption of the Lourdes pilgrimage," Journal of Business Research, Elsevier, vol. 69(1), pages 25-32.
    3. Engelland, Brian T., 2014. "Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic section," Journal of Business Research, Elsevier, vol. 67(2), pages 1-4.
    4. Claudiu Herteliu & Ionel Jianu & Iulia Jianu & Vasile Catalin Bobb & Gurjeet Dhesi & Sebastian Ion Ceptureanu & Eduard Gabriel Ceptureanu & Marcel Ausloos, 2021. "Money’s importance from the religious perspective," Annals of Operations Research, Springer, vol. 299(1), pages 375-399, April.

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