On the road to addiction: The facilitative and preventive roles of marketing cues
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DOI: 10.1016/j.jbusres.2012.08.015
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- Hing, Nerilee & Lamont, Matthew & Vitartas, Peter & Fink, Elian, 2015. "Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption," Journal of Business Research, Elsevier, vol. 68(10), pages 2057-2066.
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Keywords
Addiction; Marketing cues; Maladaptive consumption; Self-control; Harmful consequences;All these keywords.
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