Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption
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DOI: 10.1016/j.jbusres.2015.03.003
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- Aiken, Kirk Damon & Bee, Colleen & Walker, Nefertiti, 2018. "From passion to obsession: Development and validation of a scale to measure compulsive sport consumption," Journal of Business Research, Elsevier, vol. 87(C), pages 69-79.
- Petra Posedel v{S}imovi'c & Davor Horvatic & Edward W. Sun, 2021. "Classifying variety of customer's online engagement for churn prediction with mixed-penalty logistic regression," Papers 2105.07671, arXiv.org, revised Jul 2021.
- Xu, Zimu & Gonzalez-Serrano, Maria H. & Porreca, Rocco & Jones, Paul, 2021. "Innovative sports-embedded gambling promotion: A study of spectators’ enjoyment and gambling intention during XFL games," Journal of Business Research, Elsevier, vol. 131(C), pages 206-216.
- Petra P. Šimović & Claire Y. T. Chen & Edward W. Sun, 2023. "Classifying the Variety of Customers’ Online Engagement for Churn Prediction with a Mixed-Penalty Logistic Regression," Computational Economics, Springer;Society for Computational Economics, vol. 61(1), pages 451-485, January.
- Stadler Blank, Ashley & Loveland, Katherine E. & Houghton, David M., 2021. "Game changing innovation or bad beat? How sports betting can reduce fan engagement," Journal of Business Research, Elsevier, vol. 134(C), pages 365-374.
- Peluso, Alessandro M. & Rizzo, Cristian & Pino, Giovanni, 2019. "Controversial sports sponsorships: Effects of sponsor moral appropriateness and self-team connection on sponsored teams and external benefit perceptions," Journal of Business Research, Elsevier, vol. 98(C), pages 339-351.
- Celsi, Mary Wolfinbarger & Nelson, Russel P. & Dellande, Stephanie & Gilly, Mary C., 2017. "Temptation's itch: Mindlessness, acceptance, and mindfulness in a debt management program," Journal of Business Research, Elsevier, vol. 77(C), pages 81-94.
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Keywords
Sports betting; Gambling; Problem gambling; Sport; Advertising; Promotion;All these keywords.
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