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Conceptualizing a transformative research agenda


  • Crockett, David
  • Downey, Hilary
  • Fırat, A. Fuat
  • Ozanne, Julie L.
  • Pettigrew, Simone


Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seeking positive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs.

Suggested Citation

  • Crockett, David & Downey, Hilary & Fırat, A. Fuat & Ozanne, Julie L. & Pettigrew, Simone, 2013. "Conceptualizing a transformative research agenda," Journal of Business Research, Elsevier, vol. 66(8), pages 1171-1178.
  • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:1171-1178
    DOI: 10.1016/j.jbusres.2012.08.009

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    References listed on IDEAS

    1. Rosenfield, Patricia L., 1992. "The potential of transdisciplinary research for sustaining and extending linkages between the health and social sciences," Social Science & Medicine, Elsevier, vol. 35(11), pages 1343-1357, December.
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    5. Michael A. Stoll & Harry J. Holzer & Keith R. Ihlanfeldt, 2000. "Within cities and suburbs: Racial residential concentration and the spatial distribution of employment opportunities across sub-metropolitan areas," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 19(2), pages 207-231.
    6. Klein, Katherine J. & Knight, Andrew P. & Ziegert, Jonathan C. & Lim, Beng Chong & Saltz, Jessica L., 2011. "When team members' values differ: The moderating role of team leadership," Organizational Behavior and Human Decision Processes, Elsevier, vol. 114(1), pages 25-36, January.
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    1. repec:eee:jbrese:v:87:y:2018:i:c:p:69-79 is not listed on IDEAS
    2. Kukar-Kinney, Monika & Scheinbaum, Angeline Close & Schaefers, Tobias, 2016. "Compulsive buying in online daily deal settings: An investigation of motivations and contextual elements," Journal of Business Research, Elsevier, vol. 69(2), pages 691-699.
    3. Santini, Cristina & Marinelli, Elisabetta & Boden, Mark & Cavicchi, Alessio & Haegeman, Karel, 2016. "Reducing the distance between thinkers and doers in the entrepreneurial discovery process: An exploratory study," Journal of Business Research, Elsevier, vol. 69(5), pages 1840-1844.
    4. Davis, Brennan & Grier, Sonya, 2015. "A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods," Journal of Business Research, Elsevier, vol. 68(10), pages 2109-2116.


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