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Consuming digital technologies and making home

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  • Venkatraman, Meera

Abstract

Recognizing digital technology's dislocating impact on home, this paper focuses on an underrepresented consumer, the female head-of-household. This interpretive research study of army men's wives elucidates three issues: the digital home's structure, technology's roles, and women's technology consumption. First, the study introduces the center–periphery model of home. Second, the results go beyond technology's tool role to building a support system. Finally, this study sheds light on the neglected area of women's play with digital technology.

Suggested Citation

  • Venkatraman, Meera, 2013. "Consuming digital technologies and making home," Journal of Business Research, Elsevier, vol. 66(12), pages 2626-2633.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:12:p:2626-2633
    DOI: 10.1016/j.jbusres.2012.05.022
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    References listed on IDEAS

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    Cited by:

    1. Stocker, Volker & Whalley, Jason, 2019. "Who replies to consultations, and what do they say? The case of broadband universal service in the UK," Telecommunications Policy, Elsevier, vol. 43(8), pages 1-1.

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